Changing Mindsets on Cause Marketing, One CEO At a Time

When he was senior VP/Director of Corporate Affairs for
OppenheimerFunds in the early 1990s, Rob Densen sensed a huge void
in the financial marketplace concerning women and investing. With
an endorsement from then-CEO Jon Fossel and then-president Bridget
Macaskill, Densen in 1992 spearheaded what is now considered a
groundbreaking program on women and investing that, in the ensuing
decade, dramatically changed the conversation on Wall Street
regarding female investors. And, oh yes, the program played a big
part in increasing OppenheimerFund's market share of mutual-fund
sales, particularly among women.