Cause & Effect: Integrating CSR Messages Into Your Business’ Communications Plan

Communications professionals don't necessarily lie, but they sure can be deceptive--especially when it comes to messaging surrounding corporate social responsibility (CSR) and

green initiatives. And who can blame them? Consumer skepticism of green advertising abounds (a recent Burst Media survey revealed that 88% of respondents sometimes, seldom or

never believe green claims made in advertisements), and devious practices often classified as greenwashing taint honest efforts to positively contribute to communities around the

world.