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New Study Unlocks Online Keys to Discovering Human Personality

Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better. | MORE »

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Industry Leaders Reflect on the State of Newspapers Today

In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations | MORE »

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Using Twitter to Grow Your Business (Infographic)

Twitter has been grabbing up headlines this week after confirming that the social media platform will soon roll out an IPO. Twitter’s valuation has been fodder for a lot of debate, but from a business owner’s perspective, the platform offers more than just investment value. | MORE »

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A 6-Point Checklist for Effective PR Measurement

How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier. | MORE »

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Social Media: An Occupation on the Rise (Infographic)

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. | MORE »

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3 Tactics for Bringing Humor into Branding

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business. | MORE »

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On Melissa Joan Hart’s Bad Girl Media Blitz

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use. | MORE »

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Changing The Way Agencies Do Business by Bringing in a CFO

At PR News we tackle many of the hot-button issues associated with communications, ranging from crisis management to social media. But we can’t forget that PR first and foremost is a business, and public relations agencies, grappling with an increasingly globalized economy, have to treat it that way. | MORE »

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Some Government Communicators Will Be Silenced During Shutdown

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake? | MORE »

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Amazon Press Release New Twist for Twitter

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR? | MORE »

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