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5 Tips to Using Metrics to Transform Perceptions of PR

February 27th, 2014 by

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

How Should Google Respond after Anti-Glass Attack?

February 27th, 2014 by

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.

Social Media Tips for Nonprofits and Associations

February 26th, 2014 by

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.

Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon

February 26th, 2014 by

The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.

This Blog Post Was Not Subsidized by Amtrak

February 25th, 2014 by

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space.

How Can Justin Bieber Clean Up His PR Image?

February 25th, 2014 by

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.

5 Inspiring PR Tips from Harold Ramis’ ‘Groundhog Day’

February 25th, 2014 by

Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance.

4 Questions to Ask Before Launching Your Brand on Snapchat

February 24th, 2014 by

Snapchat users send more than 400 million disappearing “Snaps” per day, making it world’s most popular photo sharing service. Should your brand get in on the action?

The Gap Sends a Message About the Minimum Wage

February 24th, 2014 by

The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.