Freud would have a field day on this one. University of Pennsylvania researchers who analyzed Facebook status updates of 75,000 volunteers have found a new way to analyze human personality. It could be yet another and more sophisticated tool for PR pros looking to get to know their audiences better.
In honor of National Newspaper Week, we culled some choice quotes from media executives regarding the state of print media. PR execs, of course, work hand-in-hand with journalists, so as goes print so goes the evolution in media relations
How to measure the best metrics for a PR campaign is one of the most difficult challenges facing communicators. Use this checklist to make things a little easier.
Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use.
At PR News we tackle many of the hot-button issues associated with communications, ranging from crisis management to social media. But we can’t forget that PR first and foremost is a business, and public relations agencies, grappling with an increasingly globalized economy, have to treat it that way.
Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake?
Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?