Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium.
PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch.
Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere.
Years of research has led the communications agency to make a big investment in Africa.
Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own?
The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth.
The National Labor Relations Board is calling out brands like GM, Costco and Target for "unlawful" social media rules regarding employees.
Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.
A study by Havas Worldwide confirms a trend we’ve suspected all along: CSR is important to the public, so important that they believe businesses are just as responsible as governments for driving positive social change.
DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.