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It is arguably the Achilles’ heel of business communications: lousy, cliché-ridden copy. There are countless meetings and webinars talking about the importance of crafting PR content as if you are a journalist and avoiding industry jargon. But the song often remains the same.
Finding your brand’s voice on Twitter requires understanding the expectations of your audience and having a firm grip on your organization’s identity and purpose.
Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts.
As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.
The days between Christmas and New Year’s Day are probably the best time of the year for PR pros to regroup, relax and ruminate on what’s in store for the next few months. As many communicators take some time off (and the thermostat heads south) we thought it was a good time to recommend some of the best PR movies.
With the recent release of updates to its search algorithm, Google has adjusted PageRank, the fundamental paradigm for determining website visibility.