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Mountain Dew Commercial, Created by Tyler, the Creator, Falls Flat

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

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Five Tips for The Digital Pitch

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

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Jason Collins’ Story Could Be Sought By Brands

Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.

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3 Tips for Managing Social Media Accounts During Your (Theoretical) Downtime

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

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FleishmanHillard Rebranding is a Benchmark for Where the PR Industry is Heading

The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.

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Press Outreach Skills Still Considered Most Important in PR

Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.

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U.S. Brands Questioned in Bangladesh Factory Collapse

Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even … | MORE »

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Damaged George W. Bush Brand Makes a Comeback

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

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6 Tips for Writing Better Email Subject Lines to Media

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

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Lessons for Communicators From Kmart’s Wildly Successful “Ship My Pants” Viral Video

Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.

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