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A 12-Step Program to Get on the Road to PR Profitability

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business. | MORE »

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6 Instagram Tips for PR Pros

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.  | MORE »

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A PR Crisis Just Hit: What’s the First Thing You Do?

We asked our readers what to do the instant a PR emergency hits. See what they had to say.  | MORE »

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4 Tips on How to Build a Great PR Workplace

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review. | MORE »

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3 Ways to Make It Easier for Journalists to Find PR Pros

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag. | MORE »

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Booz Allen Has a Major PR Crisis on Its Hands

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients? | MORE »

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Web Companies Tied to NSA Program Need To Come Clean

Companies like Apple, Facebook and Google may have made a mistake by swiftly denying cooperation with the NSA. | MORE »

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Mixed Opinions Over Whether APR Has Value for PR Pros

Should PR execs get accredited? Communicators seem divided on whether the APR designation holds any sway. | MORE »

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How Susan G. Komen Can Cure Its Reputation

It’s been more than a year since Susan G. Komen for the Cure found itself in hot water regarding its decision to cease funding for Planned Parenthood.  | MORE »

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How to Win Over Your IT Department

For PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.  | MORE »

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