As the lines between marketing and PR continue to blur, APCO Worldwide senior graphic designer Tracy Phillips provides three ways to meld creative concepts with traditional PR.
Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.
After buying Al Gore’s Current TV channel for $500 million, the controversial news network must convince the U.S. public that it’s worth watching.
PR pros need to deploy communications strategies designed to cultivate relationships with consumer reviewers.
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
With consumers eager to interact with socially responsible companies, it’s fitting that PR News will honor best-in-class CSR campaigns and the people behind them on February 11 in Washington, D.C.
Feeling left out as a communicator? Quit whining and start earning that seat at the table.
With reports that Armstrong might issue a confession to doping during his cycling career, should he practice Crisis PR 101 and apologize, or has his apology "statute of limitations" run out?
After buying the car sharing company for $500 million, Avis communicators will play a big role in taking the Zipcar brand to the next level.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.