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Why is #NationalPancakeDay Trending on Twitter?

March 4th, 2014 by

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.

Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

March 3rd, 2014 by

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.

4 Tips for Improving Brand Outreach on Google

March 3rd, 2014 by

Here are some methods you can employ to enhance your messaging and grow your audience on Google.

What’s Your Brand’s Second-Screen Strategy for the Oscars?

February 28th, 2014 by

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.

4 Common Mistakes PR Pros Make on Twitter

February 28th, 2014 by

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.

5 Tips to Using Metrics to Transform Perceptions of PR

February 27th, 2014 by

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived.

Great Lessons in Nonprofit PR

February 27th, 2014 by

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.

How Should Google Respond after Anti-Glass Attack?

February 27th, 2014 by

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.

Social Media Tips for Nonprofits and Associations

February 26th, 2014 by

Social media can be the great equalizer for nonprofit communicators. Here are some tips to maximize its potential for your nonprofit or association.

Recipe for a Quick Communications Win? LeHigh Valley IronPigs Just Add Bacon

February 26th, 2014 by

The minor league baseball team created a big-time buzz with the simple addition of a slice of bacon to their uniforms.