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What Twitter’s New Tailored Ads Mean for Brands

As a measure to better serve its advertising clients, Twitter announced that it is experimenting with techniques to push custom ads. Soon brands will be able to leverage email addresses and browser cookie IDs in order to deliver targeted ads to users who’ve shown interest in a brand or product. | MORE »

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13 Brands That Know How to Celebrate the Fourth of July

It’s time to celebrate our independence! For communications professionals that means now is the time to connect your brand to America’s biggest summer celebration. And to commemorate America’s 237 birthday here are 13 brands (in honor of the 13 original colonies) that celebrate the holiday in style. | MORE »

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3 Easy Ways to Use SEO to Drive Website Visits

If your ultimate goal with your press releases is to drive visitors to your website, you simply can’t afford not to apply basic search engine optimization tactics.  | MORE »

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How to Write Twitter Ads the FTC Will Love

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.  | MORE »

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More Companies Planting Flags on LinkedIn: Infographic

There are more than 3 million company pages on the platform, more than 500,000 of which were added in the past year. Here’s what this means for PR. | MORE »

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4 Visual Storytelling Tips for the Text-less Age

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

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Will PR Take the Fall for JLo’s Serenade in Turkmenistan?

On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay. | MORE »

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A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service? | MORE »

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The Next Big Thing: The Internet of Things

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today. | MORE »

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Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families. | MORE »

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