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Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons. | MORE »

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Home Depot Foundation’s Caffarelli on Effective CSR: ‘Do What You Know’

Kelly Caffarelli, president of The Home Depot Foundation, fully leverages the company’s home repair DNA to help nonprofits build and refurbish homes for people in need. | MORE »

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Papa John’s PR Firm Empowers Bloggers by Correcting Them

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media. | MORE »

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What PR Pros Can Learn from Super Bowl Media Day 

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference. | MORE »

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10 Things You Should Know About an App

Advertisers University of Phoenix and Hyundai will be running videos via an ABC app, underscoring the need to fully explore this digital medium. | MORE »

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Poll: Most PR Pros Wait One to Three Days to Call After an Email Pitch

PR News polled its online community and found that most PR pros will wait one to three days before calling a journalist after emailing him or her a pitch. | MORE »

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What Vine, Twitter’s New Video Service, Means for PR Pros

Twitter acquired a six-second video editing sharing service, which means video integration has entered the Twittersphere. | MORE »

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H+K Strategies’ Pan-African Expansion: ‘Go Where Your Clients Will Need to Be’

Years of research has led the communications agency to make a big investment in Africa. | MORE »

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Officials Cry Foul Over LAX PR Spend

Los Angeles International Airport’s $4 million spend on PR contract has drawn the ire of city officials. This begs the question: Does PR need some PR of it’s own? | MORE »

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Edelman Trust Barometer: Leaders Not to be Trusted

The latest Edelman trust study finds that fewer than one in five people believe a business or governmental leader is telling the truth. | MORE »

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