Water Cooler


avatar

Social Media: An Occupation on the Rise (Infographic)

It wasn’t too long ago when a social media strategy was essentially setting up a few accounts and bringing in an intern in to manage them. Times have changed and companies are taking the keys away from the interns. | MORE »

8 Comments

avatar

3 Tactics for Bringing Humor into Branding

Making people laugh is a surefire way to make your content memorable. However, inserting humor into your branding efforts is serious business. | MORE »

1 Comment

avatar

On Melissa Joan Hart’s Bad Girl Media Blitz

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use. | MORE »

Comments Off

avatar

Changing The Way Agencies Do Business by Bringing in a CFO

At PR News we tackle many of the hot-button issues associated with communications, ranging from crisis management to social media. But we can’t forget that PR first and foremost is a business, and public relations agencies, grappling with an increasingly globalized economy, have to treat it that way. | MORE »

Tags: , , | 1 Comment

avatar

Some Government Communicators Will Be Silenced During Shutdown

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake? | MORE »

1 Comment

avatar

Amazon Press Release New Twist for Twitter

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR? | MORE »

Tags: , , , , | 1 Comment

avatar

Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

14 Comments

avatar

Google Overhauls its Search Algorithm, and Communicators Look to Adapt

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves. | MORE »

Tags: , , , , , | 2 Comments

avatar

Managers Still Need Better Employee Evaluation Metrics

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.  | MORE »

Comments Off

avatar

One Expert’s Take on Why Instagram Hasn’t Killed Vine

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving. | MORE »

1 Comment