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Chobani’s Crisis Communications Strategy: So Far, So Good

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance. | MORE »

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3 Questions PR Pros Should Ask Before Posting on Facebook

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?  | MORE »

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PR Lessons from the Lava Lamp’s 50-Year Run

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals. | MORE »

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3 Tips for Building a Brand Community on Reddit

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community. | MORE »

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Diana Nyad’s 3 Messages Should Connect With PR Pros

When Diana Nyad emerged from the ocean on Monday — having swum about 110 miles in roughly two days—she was battered and bruised but her spirit was no worse for wear. The first swimmer to make the trek from Cuba to Key West, Fla. without a shark cage, Nyad had three specific messages that should inspire communicators as they transition to a digital age.
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3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.” | MORE »

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Klout Loses Clout Thanks to Shortsighted Tweet

Social media ranking tool, Klout, is in hot water over a tasteless tweet. | MORE »

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How to Skillfully Address a Difficult Question

One of the most uncomfortable positions for a speaker is to be challenged by the press. Unfortunately, it can occur at any given moment during a public event, and it’s something you have to be prepared for. | MORE »

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Bad News for Fast Food Corporations

Reports have surfaced that a massive fast food protest will be staged next week around the country. Employees from McDonald’s, Wendy’s and Burger King are all expected to walk out of their jobs to voice concerns about poor treatment and unlivable wages. | MORE »

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How to Manage Edits From the Legal and Executive Teams, While Maintaining Your Sanity

The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks. | MORE »

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