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3 PR Tips to Improve Returns on Instagram

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms. | MORE »

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Stumped on PR Metrics? Try a ‘Hybrid’ Approach

“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.  | MORE »

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Food Fight: Macy’s Gets Egg on Face in Beef Over Turkey Day Float

Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade | MORE »

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Wedding Traditional PR Channels to Social Platforms Nets More Effective Campaigns

PR pros can be forgiven if they’re having a tough time convincing C-level managers about the value of social channels. Business decision-makers are still grappling with how to wrap some hard numbers around social platforms like Facebook and Twitter. | MORE »

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Communicators Can’t Get Tripped Up by Twitter Chat

When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field. | MORE »

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4 Tips to Measure the Success of Your Content Strategy

Establishing built-in metrics to measure the performance of a content strategy is key to its success.  | MORE »

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McDonald’s Makes Point of Repairing Its Service Issues in Public

The solution McDonald’s crafted to its customer service problem is a great example of effective communications. | MORE »

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PR News to Celebrate PR People Award Winners and Honorable Mentions at National Press Club

PR News will honor the stars of PR at its PR People Awards luncheon at the National Press Club in Washington, D.C., on Dec. 10. | MORE »

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A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal. | MORE »

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What Makes a Story Go Viral

This is what it takes to create the story that goes viral on social media.  | MORE »

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