In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.
Maybe they’ll make a movie about it. Ellen DeGeneres’ Oscars-night selfie was retweeted more than 3 million times, busting the record previously held by President Obama. At the same time, DeGeneres (and Samsung) may have changed the game when it comes to how brands and organizations distribute charitable donations.
Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.
On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.
In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.
When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.