“Did this change behavior?” As data becomes integral to public relations, the question may be the new mantra for marketing communications professionals.
Macy’s found itself in a viral nightmare this week, when the South Dakota Cattlemen’s Association objected to Joan Jett appearing on their state float in the Macy’s Thanksgiving Day parade
When your company opens up a public Twitter Q&A, first ask if it’s really a good idea, and then insure your communicators are ready to field any questions or comments — especially the negative comments that may be hurled in from left field.
The solution McDonald’s crafted to its customer service problem is a great example of effective communications.
By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.