A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.
What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
Authority and influence continues to move away from business and government and toward experts and peers.
Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.
On Saturday, a 69-yard football run by 7-year-old Jack Hoffman stole the PR spotlight away from college hoops—in a very good way.
PR pros need to communicate to their clients that, in a social-media age, there’s no more such thing as an off-the-cuff remark.