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As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media

Public relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR. | MORE »

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4 Pillars of Content Marketing for PR Pros

Real-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies. | MORE »

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Pros and Cons of (Rumored) Instagram Video

Thursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram. | MORE »

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4 Essentials on Writing for Mobile

Forty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think. | MORE »

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Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.  | MORE »

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Fast-Growing Vine Offers Vast New PR Possibilities

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million. | MORE »

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Facebook Adds #Hashtags: What Now?

It’s been a long time coming. Facebook has officially added hashtags. | MORE »

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Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.” | MORE »

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A 12-Step Program to Get on the Road to PR Profitability

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business. | MORE »

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6 Instagram Tips for PR Pros

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.  | MORE »

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