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How to Aspire to ‘Business Brilliance’ as a PR Pro

March 6th, 2014 by

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.

Top 10 SXSW Hashtags PR Pros Should Follow

March 6th, 2014 by

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

Stop Checking Social Media and Read This Article

March 5th, 2014 by

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.

Ellen’s Oscars Selfie Inspires Real-Time CSR

March 5th, 2014 by

Maybe they’ll make a movie about it. Ellen DeGeneres’ Oscars-night selfie was retweeted more than 3 million times, busting the record previously held by President Obama. At the same time, DeGeneres (and Samsung) may have changed the game when it comes to how brands and organizations distribute charitable donations.

For PR Pros, Bonding With Sales Reps Should Be Top Priority

March 4th, 2014 by

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.

Why is #NationalPancakeDay Trending on Twitter?

March 4th, 2014 by

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.

Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

March 3rd, 2014 by

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.

4 Tips for Improving Brand Outreach on Google

March 3rd, 2014 by

Here are some methods you can employ to enhance your messaging and grow your audience on Google.

What’s Your Brand’s Second-Screen Strategy for the Oscars?

February 28th, 2014 by

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry.

4 Common Mistakes PR Pros Make on Twitter

February 28th, 2014 by

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously.