Water Cooler

PR Pros Note the Tunes that Provide a Lift at Work

March 10th, 2014 by

What do Justin Timberlake, Jay-Z and Kanye West have in common? They play a key role in helping PR pros get through the afternoon and finish up the workday on a strong note.

Tell a Good Story First, Develop a Content Strategy Second

March 7th, 2014 by

The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).

How Will You Use Getty’s New Free Images in Your PR and Communications?

March 7th, 2014 by

Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.

How to Aspire to ‘Business Brilliance’ as a PR Pro

March 6th, 2014 by

In his keynote address at PR News’ April 8 Measurement Conference, author Lewis Schiff will show how PR pros can apply his seven “Business Brilliant” principles to a road map for risk management, team building and decision making, as well as personal success.

Top 10 SXSW Hashtags PR Pros Should Follow

March 6th, 2014 by

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop.

Stop Checking Social Media and Read This Article

March 5th, 2014 by

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses.

Ellen’s Oscars Selfie Inspires Real-Time CSR

March 5th, 2014 by

Maybe they’ll make a movie about it. Ellen DeGeneres’ Oscars-night selfie was retweeted more than 3 million times, busting the record previously held by President Obama. At the same time, DeGeneres (and Samsung) may have changed the game when it comes to how brands and organizations distribute charitable donations.

For PR Pros, Bonding With Sales Reps Should Be Top Priority

March 4th, 2014 by

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines.

Why is #NationalPancakeDay Trending on Twitter?

March 4th, 2014 by

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity.

Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

March 3rd, 2014 by

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity.