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9 Tips for Successful PR Execution of Native Advertising

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed. | MORE »

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Infographic: Google+ and Facebook Face Off

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users. | MORE »

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5 Words and Phrases to Delete From Your PR Vocabulary

PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest. | MORE »

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Infographic: Internet Predictions for 2015

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online. | MORE »

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Chobani’s Crisis Communications Strategy: So Far, So Good

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance. | MORE »

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3 Questions PR Pros Should Ask Before Posting on Facebook

You already know you shouldn’t litter your Facebook community’s news feed with overt advertisements and bland marketing jargon, but what are the characteristics of the content you should be posting?  | MORE »

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PR Lessons from the Lava Lamp’s 50-Year Run

Lava lamps are enduring, adaptive and eternally groovy. We took a long look at the lamp’s half-century lifespan and derived the following three lessons for PR professionals. | MORE »

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3 Tips for Building a Brand Community on Reddit

Social media strategies are often limited and focus on less than a handful of networks. It’s no doubt difficult to roll out a discrete strategy on each and every social media platform, but that shouldn’t stop you from trying. Especially when it comes to a network like Reddit, where users devour content and spread it across their community. | MORE »

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Diana Nyad’s 3 Messages Should Connect With PR Pros

When Diana Nyad emerged from the ocean on Monday — having swum about 110 miles in roughly two days—she was battered and bruised but her spirit was no worse for wear. The first swimmer to make the trek from Cuba to Key West, Fla. without a shark cage, Nyad had three specific messages that should inspire communicators as they transition to a digital age.
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3 Critical PR Fundamentals for When Campaigns Cover Unusual Subjects

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.” | MORE »

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