Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.
This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.
Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.
A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).
Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.
“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.
Here are five PR tips on producing the best content marketing for your company.