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Bruce Kasanoff’s 3 Words That Will Transform Your PR Career

On Tuesday October 15, Bruce Kasanoff, managing director at Now Possible, took the stage at the 2013 PR News’ Platinum PR Awards. In his keynote, Kasanoff enlightened a packed room full of PR pros what three words can transform their careers. | MORE »

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10 Stellar SEO Tips for Onsite and Offsite Ranking

At the first session of PR News’ SEO Workshop this morning, Jake Finkelstein, founder and CEO of Method Savvy, and Michael J. Lamp, senior social and digital media strategist at Hunter Public Relations, taught attendees how to improve search rankings and reviewed the founding principles to great SEO placement. | MORE »

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Social Media is Transforming into a Social Marketplace (Infographic)

More than three-quarters (81%) of online shoppers make purchasing decisions based on Facebook and Twitter friend recommendations. And according to a MarketMeSuite study, nearly 40 million teenagers (13-18) admitted that social media sways purchasing decisions. | MORE »

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Communications Pros Take Note: Internet Trolls Don’t Like Their Friends to Know That They’re Trolls

A new piece of research confirms a pattern that we always suspected was the case, based on anecdotal experience (and maybe our own behavior). That is that Facebook users (and by extension, all those who … | MORE »

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6 Tips to Better Twitter Chats

Twitter engagement can be a tough nut to crack, but not an impossible one. No matter the scale of your company or organization there are ways to tap into Twitter to make it a two-way communications platform. | MORE »

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Want to Break Through the Clutter With Your CSR Campaign? Here are 3 Tips

It’s National Breast Cancer Awareness month, and brands are going all out to show their support. The challenge lies in the ability for organizations with cancer-related CSR programs to stand out from the crowd and let stakeholders know about the great work that they’re doing. | MORE »

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3 Ways to Improve Engagement With Journalists on Twitter

Nearly 60% of journalists worldwide say they use Twitter—and you need a system to take some of the time-wasting guesswork out of the process of engaging with them. | MORE »

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PR Pros Need To Hold Off On Writing Print’s Obit

Print ad sales are up. The news serves as a reminder that print is still viable—PR pros shouldn’t shirk their responsibility to this market to focus solely on digital. Here are three pitching tips that will never get old. | MORE »

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Tuning Into John Lennon For Some PR Lessons

John Lennon had some terrific PR chops. Sure, with Paul McCartney he formed one of the most enduring songwriting teams ever. But he also had a knack for publicity and playing the media like a grand piano. | MORE »

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Myth Busting: Not All Positive Press Is Created Equal

Positive articles have different values. Figure out which type of message your company or client needs to be successful, and pitch those accordingly. | MORE »

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