Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals.
For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it.
Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls.
Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance.
The battle in Washington regarding raising the minimum wage is just getting started. But The Gap has decided to take a stand on the issue and, in the process, sent a strong message about its brand to both the public and its employees.