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Weiner Returns to Twitter: Some Tips For Him (And Other Rehabbing Brands)

Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.

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2 Tips for PR Pros to Add Vine to the Communications Mix

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

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Another Hacked Twitter Account, Another Warning for PR execs

Dow’s plunge following a bogus tweet on AP handle about the president is a reminder that PR execs have to be vigilant in protecting their Twitter handles.

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6 Tips for Perfecting Press-Release Headlines

A press release headline is often where the first impression is made on journalists and readers.

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8 Best Practices for PR Management of the Top 3 Social Platforms

Your Twitter followers are most engaged during business hours. And dinner time, too. But if you want to get more people to “like” your Facebook page, it’s best to post content at night, when Facebook … | MORE »

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Earth Day Report: The Environment is Just Part of Your Sustainability Story

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

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Our Favorite Vines: Video From the Social Media Icon Awards

Watch the audience’s Vine videos from PR News’ Social Media Icon Awards on April 17 in New York City.

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7 Tips for Incorporating KPIs into Your Measurement Strategy

At PR News’ April 18 Big 3 Conference, two measurement executives detailed how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization’s business objectives.

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Why Qantas Eliminated Its Media-Relations Twitter Feed

Australian airline Qantas shut down its media-facing Twitter account as of today.

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How to Create a Community of ‘Social Associates’ in Your Company

It's been widely recognized that employees are your key brand ambassadors. In a perfect world, they rush to social media to say good things about their employer and the products and services they’re surrounded by … | MORE »

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