Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.
It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.
South by Southwest (SXSW) conference, of course, has become a mecca for PR and marketing executives. This year’s event, which just finished, was yet another opportunity for brands of all stripes to get their message out and capture some precious “earned” media. Here’s one example of on organization that was able to cut through the clutter.
For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.
You may not even be aware of it: Saying certain things in the workplace in which some people may take offense, We’re all guilty of it every now and again, particularly when it comes to invoking the term “bossy.” But now Sheryl Sandberg’s LeanIn.Org is joining forces with former Secretary of State Condoleezza Rice and Girls Scouts of America to launch a public service campaign called “Ban Bossy.”
Be sure you are getting the most out of Twitter by embracing these key tips.
What do Justin Timberlake, Jay-Z and Kanye West have in common? They play a key role in helping PR pros get through the afternoon and finish up the workday on a strong note.
The narrative is the rightful starting place for any communicator looking to spread his or her message in the digital space (as well as offline).
Nearly 35 million photos will be available through a new “embed tool,” which will frame the images with a code that links back to Getty’s website.