Water Cooler


avatar

‘SNL’ Strikes the Right Tone in Response to Newtown Shootings

A comedy show not usually known for sensitivity—except in times of great crises—shows a deft communications touch. | MORE »

1 Comment

avatar

5 Ways to Put Senior Execs at Ease During Media Training 

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training. | MORE »

Comments Off

avatar

For PR Pros, Turning the Tables During Job Interviews Is Key

PR job candidates reduce their chances of landing a full-time gig if they don’t arm themselves with some probing question to ask the interviewer(s). | MORE »

2 Comments

avatar

Data Inches Closer to the Core of Marketing Communications

Study points to the growing demand among companies for data that can drive strategic marketing decisions. | MORE »

Comments Off

avatar

As Mobile and Tablet Usage Soars, Video Opportunities Abound

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets. | MORE »

Comments Off

avatar

5 Job Interview Questions that Get to the Truth

As the economy slowly gets off its back, PR pros may need to dust off their interviewing skills. | MORE »

2 Comments

avatar

Long-Form Videos Boost YouTube Viewership

For years PR pros have made sure videos are short and sweet. But given new findings from Ad Age, is it time to go long? | MORE »

Comments Off

avatar

How to Avoid the Worst Mistakes in Writing a Press Release

Despite constant advice to the contrary, too many press releases still suffer from flowery language and superlatives. | MORE »

3 Comments

avatar

Twitter Releases Its Own Filters, Instagram Updates Features

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority. | MORE »

Comments Off

avatar

How to Best Navigate the Changing Journalism Terrain

New report from Columbia University details how the definition of journalism is rapidly changing (but, for PR pros, the song often remains the same). | MORE »

1 Comment