Water Cooler

GM’s “Internal” Recall Video Really Meant for Wider Audience

March 18th, 2014 by

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”

GE’s Duchamp on Finding Meaning in Social Analytics

March 17th, 2014 by

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.

Guinness Sends a Message on St. Patrick’s Day

March 17th, 2014 by

Guinness USA has joined a growing list of major beer brands to boycott the St. Patrick Day’s parade in New York because gay and lesbian groups had been excluded. The brewer waited till pretty much the last minute to make its announcement, ensuring that the message surrounding the boycott would get maximum impact with the public.

Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

March 14th, 2014 by

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.

SXSWi Wrap-Up: So Long Startups, Hello Brands

March 14th, 2014 by

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.

4 Tips for Building Relationships with Bloggers

March 13th, 2014 by

Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.

Target Photoshops its Way Into Bad PR

March 13th, 2014 by

Target’s “Thigh Gap” results in major blowback for the retailer.

Measuring PR Impact Requires a Philosophy of Building Relationships

March 12th, 2014 by

It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.

Human Rights Campaign’s PR Savvy Helps it Cut Through the Clutter at SXSW

March 12th, 2014 by

South by Southwest (SXSW) conference, of course, has become a mecca for PR and marketing executives. This year’s event, which just finished, was yet another opportunity for brands of all stripes to get their message out and capture some precious “earned” media. Here’s one example of on organization that was able to cut through the clutter.

Crisis-Proof Your Social Strategy With Policies, Protocols and Community Trust

March 11th, 2014 by

For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.