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You’re Graduating With a Degree in Communications. Now what?

The 5 things you need to do (or have already done) to land full-time work in communications.

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Obama/Captain Kirk Mind-Meld: Media Training the Star Trek Way

No one would ever accuse Captain Kirk of being professorial and aloof—or of being a media trainer. But it could be a profitable second career for him in the next sequel.

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3 Tactics to Boost the Impact of Your Press Releases

Press releases remain a large chunk of PR writing. The difficulty lies in getting journalists to read them, especially ones chock full of numbers and analysis.

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10 Tips on How to Handle a Crisis on Twitter

In a social-media age, crises come at you fast and furious. PR pros should use Twitter to help mitigate any potential damage. Here’s how.

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These are the Barcelona Principles You Should Internalize

Take a look at one PR expert’s Barcelona Principles cheat sheet.

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Writing Pointers Every Communications Pro Should Memorize — Today

Here are a few crucial writing tips that PR professionals need to incorporate now.

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Your Company is Not Innovative! How to Be a Better, More Believable Writer

The techniques you need to hone your writing skills so that the media or your customers take notice.

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Just Because a New Social Media-Tool Exists, Doesn’t Mean Your Brand Needs to Use It

The next shiny new thing in social media isn’t necessarily a slam dunk.

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5 Tips on Writing Internal Communications

Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.

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Mother’s Day is Here. How Your Company Can Salute Moms (Not Exploit Them)

With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.

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