Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.
Guinness USA has joined a growing list of major beer brands to boycott the St. Patrick Day’s parade in New York because gay and lesbian groups had been excluded. The brewer waited till pretty much the last minute to make its announcement, ensuring that the message surrounding the boycott would get maximum impact with the public.
Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.
Although the digital world has made relationships sometimes feel less personal, it also has made it easier for PR pros to research and understand media targets.
It’s one thing to say that PR is important, and we all know that it is, but it’s a whole other thing to say just how important PR is.
South by Southwest (SXSW) conference, of course, has become a mecca for PR and marketing executives. This year’s event, which just finished, was yet another opportunity for brands of all stripes to get their message out and capture some precious “earned” media. Here’s one example of on organization that was able to cut through the clutter.
For brands, a crisis management strategy needs to include preparation not only at a managerial and media relations level but also at a social level.
You may not even be aware of it: Saying certain things in the workplace in which some people may take offense, We’re all guilty of it every now and again, particularly when it comes to invoking the term “bossy.” But now Sheryl Sandberg’s LeanIn.Org is joining forces with former Secretary of State Condoleezza Rice and Girls Scouts of America to launch a public service campaign called “Ban Bossy.”