Water Cooler


PR Tips on How to Leverage Google+

Google Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+? | MORE »

Tags: , , , , , , , , | Comments Off


PR Points to Remember When Reaching out to Millennials

Millennials are a much sought-after demo by communicators, but they’re not an easy bunch to nail down. In 2008 and 2012, the Obama presidential campaign wisely targeted Millennials (born between the early 1980s and the … | MORE »

Tags: , , , , | 2 Comments


PR in 2023: What the Next Decade Holds in Store for Communicators

Ten years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators? | MORE »

Tags: , , , , | 4 Comments


PR’s Growing Role in ‘Native Advertising’

We’re all going “native” now. The Interactive Advertising Bureau Wednesday is scheduled to release a white paper on so-called “native advertising,” or branded content, at the same time that the Federal Trade Commission is starting to hold daylong town hall hearings on the matter. Communicators should pay careful attention. | MORE »

Tags: , , , , , , , | 9 Comments


MTA Metro-North Railroad Struggles to Manage a Crisis in Real Time

“Tell it first and tell it fast.” That’s the absolute journalistic rule for those reporting on a headline-grabbing event like this week’s fatal Metro-North train derailment in Spuyten Duyvil, N.Y. For PR professionals, specifically crisis managers, getting swiftly ahead of such a story while controlling potentially damaging details is of paramount importance. | MORE »

Tags: , , , , , | 1 Comment


Quality Content Will Soon Be Elevated on Facebook’s News Feed

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors. | MORE »



5 Tips to Get Your Brand’s Message in Front of Consumers on Cyber (Every)day

Use key SEO tips to get your brand to the front of the pack on the biggest online shopping day of the year.  | MORE »

Tags: , , , , , , | Comments Off


Communication Strategies in Response to Wage Strikes at McDonald’s and Wendy’s

Organizers of a movement demanding a $15-an-hour wage for fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday. It’s debatable whether wage strikes have a negative impact on the bottom line. But PR pros certainly need a strategy in place to respond to such protests and potential crises.
 | MORE »

Tags: , , , , , , | 1 Comment


Retailers Look to Boost PR by Staying Closed on Black Friday

Time to chill out and warm up. As Black Friday approaches, Costco, Nordstrom, BJ’s, and Sam’s Club, among other big brands, have decided to buck the door-busting sales trend and give workers time off to enjoy the holiday with their families. | MORE »

Tags: , , , , , | 3 Comments


How to Avoid Mistakes in Crafting Press Releases

Preventing common mistakes in writing press releases will increase the likelihood that they will be read by journalists. | MORE »

Tags: , , , , | 3 Comments