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4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must. | MORE »

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‘Did You See Me Faint at the White House?’ Click!

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself. | MORE »

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Firing of NSA Twitter User Underscores Need for Employee Social Media Policies

When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the … | MORE »

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A Shot in the Arm for ‘Branded Content’

Forbes Media has been at the forefront of so-called branded content, which blends advertising messages with editorial. Those consumers looking at Forbes Web pages with branded content were 41% more likely to express an intent to buy the brand compared with those who saw a regular Web page with no branded content, according to a new study by IPG Media and commissioned by Forbes. Will the study assuage those who are skeptical about branded content? | MORE »

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It’s a ‘Snark Free’ Day for PR Pros

Quick-witted with a disarming and charming response may seem to be attributes of a seasoned PR pro, but there’s a growing consensus that comments meant as tension–breakers are venturing into the arena of snark. That’s why the PR Consultants Group has declared today a Snark Free Day. | MORE »

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The Success of a CSR Program Rests on Your Employees

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end. | MORE »

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Reality Check: Should PR Ever Get in a Public Dispute With a Reporter?

Does it ever advance your communications mission to get into a public dispute that attacks journalists? | MORE »

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7 Ways to Build a Following on Instagram

If you’ve determined that now’s the time to go visual with your PR messages, follow these seven best practices to build a following on Instagram. | MORE »

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Not so Fast, Twitter. Pinterest is Driving More Traffic for Publishers

Despite publishers’ and journalists’ affinity for Twitter, it turns out that Pinterest is driving more traffic to their homepages. According to a recent Shareaholic study, when it comes to traffic from social, Facebook and Pinterest are leading the way. | MORE »

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PR Developing New Disciplines for The Not-Too-Distant Future

The rapid proliferation of digital communications is leading to a wide range of new disciplines in PR. During PR News’ Digital PR Summit on Wednesday attendees got a taste of some of the new roles that PR departments and agencies are starting to employ. | MORE »

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