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Lucky 13: PR Tips on How to Engage Audiences on Pinterest

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.

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Report: PR agencies’ profitability up slightly in 2012

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.

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5 Expert Tips for Amazing Content Marketing

Here are five PR tips on producing the best content marketing for your company.

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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

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Tips for the Post-Interview (Don’t Forget to Say Thank You)

Follow up with a thank you note after an interview to make the right impression

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NASCAR Races Toward 1 Million Salutes on Twitter & Instagram

A Memorial Day social media campaign from a savvy brand raises awareness of our nation’s troops while asking little of its fans—a neat trick.

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5 Inspiring Quotes from Women Leaders

Here are words of wisdom from five powerful ladies to inspire you today.

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Our Favorite Communicators (That’s You) Reveal Their Dream Jobs

A PR gig in the sports field holds a lot of appeal. But so, too, does the idea of working in PR for a yoga company or even being the press secretary for the president of the United States. Dream big, communications pros.

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When Using Quotes in Your Writing, Make Sure They Pop

Quotes from executives in any public forum, whether a Salon magazine interview or internal press release, need to be handled with care.

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‘Listen’ to What Is Now One of the Most Important PR Skills

They may be hard to measure, but these areas count for some of the increasingly important skills of communications.

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