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Father’s Day Message for Brands: 43% of Dads Take Equal Responsibility as Caregivers

Gibbs & Soell examined attitudes among 469 parents (including fathers) of children under 18 about their attitudes toward their roles as nurturers and household managers.  | MORE »

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Fast-Growing Vine Offers Vast New PR Possibilities

Despite being around for only five months, Vine is already beating Instagram on Twitter. According to Topsy Analytics, the 6-second stop motion video app’s 2.86 million shares on Twitter beat out the social photo sharing service’s 2.17 million. | MORE »

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Facebook Adds #Hashtags: What Now?

It’s been a long time coming. Facebook has officially added hashtags. | MORE »

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Top AOL Execs on Why Name Recognition Isn’t Always a Good Thing

When you see an email address that includes “AOL.com,” what do you think? Chances are, the terms that come to mind are “not a Web native,” or “not savvy,” or even, sadly, “old.” | MORE »

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A 12-Step Program to Get on the Road to PR Profitability

A knock on the PR profession is that too many marketing communications agencies still don’t know how to manage their agency like a business. | MORE »

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6 Instagram Tips for PR Pros

Earlier this year, Instagram passed the 100 million monthly users mark. According to the photo-sharing giant, 40 million photos are uploaded per day and 8,500 “likes” and 1,000 comments occur every second.  | MORE »

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A PR Crisis Just Hit: What’s the First Thing You Do?

We asked our readers what to do the instant a PR emergency hits. See what they had to say.  | MORE »

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4 Tips on How to Build a Great PR Workplace

PR managers have to be more cognizant of what the expectations are for employees the other 364 days of the year and not just the performance review. | MORE »

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3 Ways to Make It Easier for Journalists to Find PR Pros

“info@acmecorp.com” is not an email address to a journalist—it’s a red flag. | MORE »

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Booz Allen Has a Major PR Crisis on Its Hands

What do you do when the lifeblood of your company is publicly tarnished, damaging the reputation of both company and clients? | MORE »

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