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As Twitter Turns 8, Here’s What to Look for in Your Next Social Media Manager

March 20th, 2014 by

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well.

Top Programs from the 2014 CSR A-List

March 20th, 2014 by

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

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3 Key PR Disciplines Needed to Climb the Company Ladder

March 19th, 2014 by

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.

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5 Ways Brands Are Leveraging March Madness

March 19th, 2014 by

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz.

What Makes a Great PR Employee? Let Us Count the Ways

March 18th, 2014 by

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience.

GM’s “Internal” Recall Video Really Meant for Wider Audience

March 18th, 2014 by

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”

GE’s Duchamp on Finding Meaning in Social Analytics

March 17th, 2014 by

Social media measurement should be a holistic snapshot of engagement. Digital communications pros should capture the full spectrum of data.

Guinness Sends a Message on St. Patrick’s Day

March 17th, 2014 by

Guinness USA has joined a growing list of major beer brands to boycott the St. Patrick Day’s parade in New York because gay and lesbian groups had been excluded. The brewer waited till pretty much the last minute to make its announcement, ensuring that the message surrounding the boycott would get maximum impact with the public.

Lady Gaga’s Born This Way Foundation Under Fire for PR and Legal Spending

March 14th, 2014 by

Rather than leave any possible mystery as to how the money is collected and distributed, nonprofits have to be transparent with stakeholders from the get-go.

SXSWi Wrap-Up: So Long Startups, Hello Brands

March 14th, 2014 by

Since PR pros are often the owners of brand activations, here’s a look at three trends from the 2014 SXSWi festival, along with a quick look at some of the brands that leveraged them.