Water Cooler


avatar

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

3 Comments

avatar

PR Lessons from the Brouhaha About Maker’s Mark

Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services. | MORE »

Comments Off

avatar

Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on. | MORE »

Comments Off

avatar

Amazon Bests Apple for Best Corporate Reputation in 2013

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon. | MORE »

Comments Off

avatar

3 Tips for Gaining Heart Share on Valentine’s Day

 Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. … | MORE »

Comments Off

avatar

20 Things to Love About PR

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves | MORE »

Comments Off

avatar

4 Tips for Preparing Senior Executives for a Major Speech

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation. | MORE »

1 Comment

avatar

‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick. | MORE »

Comments Off

avatar

4 Tips to Leverage a Booming LinkedIn

The professional social network has tripled its stock price since going public in 2011, meaning PR pros should "take stock" in how to best put LinkedIn to use. | MORE »

Comments Off

avatar

2013 CSR Awards: Employee Volunteer Program

Winner: Grameen Foundation USA – JP Morgan Employee Volunteer ProgramJ.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate the … | MORE »

Comments Off