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Managers Still Need Better Employee Evaluation Metrics

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.  | MORE »

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One Expert’s Take on Why Instagram Hasn’t Killed Vine

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving. | MORE »

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What Communicators Can Learn From Mariano Rivera

Man, could he pitch. Not stories to overworked journalists, mind you, but a screaming fastball that has befuddled batters for nearly 20 years. As Mariano Rivera prepares to play his last game at Yankee Stadium Thursday night, here are a few PR lessons from the greatest closer in Major League Baseball history.
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Need More Impressions on Facebook? Here Are 3 Ways to Do it.

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds. | MORE »

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Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors. | MORE »

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Helping CEOs to Help Themselves By Having A Social Media Presence

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels. | MORE »

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Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers. | MORE »

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Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side. | MORE »

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Your Brand’s Identity and Mission Determines Your Social Media Strategy

It doesn’t matter if you’re a major global brand or a local mom and pop, social media can offer several benefits to your brand. That said, the content strategy implemented within a social space requires more than a cookie cutter. | MORE »

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3 Tips for Pitching Stories to the Media That Will Never Go Out of Style

An award-winning media relations expert gives three tips for getting journalists attention. | MORE »

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