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Want to Build Trust for Your Brand? Deliver on Your Promises

Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions. | MORE »

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6 Tips for Visual Storytelling Mastery

The story you want to tell should lead image design, not the other way around, says Pete Ternes, senior social media and corporate reputation strategist for General Motors. | MORE »

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Sandy Revisited: 3 Essential Crisis Management Steps for Natural Disasters

On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning. | MORE »

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Relationships Come Before ‘Crappy’ Branded Content, Says @JeffJarvis

The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications. | MORE »

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How the Obama Team Can Fix Its ACA PR ‘Glitches’

The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage? | MORE »

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Want to Write Like a Journalist? Start Here

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment. | MORE »

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How a Regional Footwear Company Leveraged a Feelgood Theme to Gain National Media Coverage

Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence … | MORE »

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Write Right for Mobile: 3 Takeaways

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away. | MORE »

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4 Reasons Why Communicators Need to Make the Leap to Visual Storytelling

With recent studies showing that consumers are exposed to an overwhelming 5,000 brand messages a day, visual content is an absolute PR/marketing must. | MORE »

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‘Did You See Me Faint at the White House?’ Click!

The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself. | MORE »

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