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Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

March 24th, 2014 by

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.

How Facebook’s Organic Reach Policy May Make It Harder to Reach Your Audience

March 24th, 2014 by

A source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%.

‘The Earth Laughs in Flowers’: Inspiring Quotes for Spring

March 21st, 2014 by

For communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months.

6 Tips for Getting More Support for Your PR Budget

March 21st, 2014 by

From a purely selfish point of view, becoming an expert in PR measurement protects one’s budget and one’s job. Sandra Fathi, president and founder of agency Affect and a speaker at PR News’ April 8 Measurement Conference, offers tips to help you get internal support for your PR budget.

As Twitter Turns 8, Here’s What to Look for in Your Next Social Media Manager

March 20th, 2014 by

For all its ubiquity, Twitter’s relatively young age illustrates an important point—most businesses are only starting to figure out how to wield it. And that hasn’t always gone well.

Top Programs from the 2014 CSR A-List

March 20th, 2014 by

This year’s CSR A-List features top agencies and bold initiatives in the realm of corporate social responsibility.

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3 Key PR Disciplines Needed to Climb the Company Ladder

March 19th, 2014 by

Social media has quickly moved to the top of the PR food chain. Sure, communicators have to know their way around social platforms and what distinguishes one social channel from another. But if PR pros want to advance within their organization—and land bigger salaries—they should reconsider some of the profession’s more traditional skillsets.

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5 Ways Brands Are Leveraging March Madness

March 19th, 2014 by

From the Oval Office to your local watering hole, the upcoming NCAA Men’s Basketball Tournament is dominating conversations and creating buzz.

What Makes a Great PR Employee? Let Us Count the Ways

March 18th, 2014 by

In the PR field, an effective employee knows how to pitch a story, cultivate relationships with the media and knock out a press release that stakeholders are going to want to read. But there are other facets that make a great employee, and transcend the day-to-day operation, as indicated by an informal inquiry of PR News’ audience.

GM’s “Internal” Recall Video Really Meant for Wider Audience

March 18th, 2014 by

General Motors’ chief executive Mary T. Barra explained the company’s second massive round of recalls in as many months, saying, “Something went very wrong in our processes in this instance, and terrible things happened.”