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3 Tips for PR Pros to Stay On Wikipedia’s Good Side

After a BP communications exec altered the oil company’s Wikipedia page, there could be policy changes involving PR at the online encyclopedia. | MORE »

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Infographic: Most Overused Words in Press Releases

Using a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR. | MORE »

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5 Pointers for a Successful Apology

Former CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012. | MORE »

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4 Ways to Enhance Your PR Efforts on LinkedIn

Upgrade of social network will enable communicators to expedite the search process and locate more tailored content.  | MORE »

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Ford India Sparks a PR Crisis Over Ads That Depict Violence Against Women

In a country wracked by a series of high-profile sexual assaults, Ford issues statement of regret. | MORE »

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5 Tips on How to Listen to Your Facebook Comments

Today Facebook debuts a new comments system, which should help PR pros better manage their social listening. | MORE »

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10 Inspiring Quotes for PR Professionals

In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.
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4 Ways PR Pros Can Program for YouTube (Now One Billion Strong)

With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch. | MORE »

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10 Ways to Become a Better PR Writer

Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.  | MORE »

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5 Must-Have Attributes for a Successful PR Internship

As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship. | MORE »

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