Building brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.
On the one-year anniversary of Hurricane Sandy, we can all agree that natural disasters of all sorts have slammed us before, and will slam us again in the future. That’s a fact of life, and one that communicators must be prepared to respond to, as a part of their overall crisis management planning.
The Council of PR Firms’ Critical Issues Forum featured a spirited debate about the growing influence of so-called native advertising, or branded content, which has quickly become a key component in marketing communications.
The Obama White House is coming to realize just how much of a reputation hit it is taking on the disaster that is the Affordable Care Act registration and information website. What could the White House have done and what does it have to do now to limit further damage?
As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.
Sometimes the simplest communications techniques are overlooked because they’re so obvious. But sometimes they work really well. A small New England footwear company is riding a “Made in the USA” feelgood story to newfound prominence …
Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.
The American Diabetes Association took a high-profile—and quietly dramatic—story and instantly turned it into a highly effective, must-click email campaign that drew attention to both the Affordable Care Act’s benefits, and the Stop Diabetes movement itself.