CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo.
Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services.
It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.
Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves
After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick.
President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.