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Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

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Yahoo’s Revamped Website Signals an External Change in Corporate Culture

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo. | MORE »

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Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

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PR Lessons from the Brouhaha About Maker’s Mark

Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services. | MORE »

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Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on. | MORE »

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Amazon Bests Apple for Best Corporate Reputation in 2013

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon. | MORE »

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3 Tips for Gaining Heart Share on Valentine’s Day

 Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. … | MORE »

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20 Things to Love About PR

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves | MORE »

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‘Youthfulness’ Out, ‘Older and Wiser’ In as a Branding Trend

After years of spreading "youthful" messages, PR pros might want to take a closer look at older audiences and what makes them tick. | MORE »

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4 Tips for Preparing Senior Executives for a Major Speech

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation. | MORE »

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