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Taming the Beast: Managing a Massive Trade Show Schedule

Emily Rosen of Hill+Knowlton Strategies provides four tips for maximizing media relationships during a trade show. | MORE »

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‘PR Specialist’ Shaping Up as One of the Fastest Growing Careers

The growth in social media—accompanied by declines in paid media—play into demand for additional jobs in PR. | MORE »

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Media Relations Takes On New Meaning in Reaching Gen Y

Cisco study takes the pulse of young professionals worldwide to examine how Gen Y uses the Web. | MORE »

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10 Words and Phrases that Compel Reporters

These words and phrases can help PR pros cut through the proverbial clutter. | MORE »

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10 Tips for Working With Celebrity Spokespeople

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship. | MORE »

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Words that Repel Reporters (Let us Count the Ways)

Despite the constant advice to the contrary, PR pros continue to pepper their communications with words that sour reporters. | MORE »

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Happy Holidays! Now Get Back to Monitoring Your Social Channels

Thinking of taking a break from your brand’s social media channels the week between Christmas and New Year’s? | MORE »

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Post-Newtown, Entertainment Biz Needs Cohesive Messaging

The issue of on-screen violence comes to the forefront for the fourth time in 2012, but this time the controversy will not fade away. | MORE »

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Nostalgia’s Favorite Time of Year: Tips for Pitching During the Holiday Season

Henson Consulting’s Anitra Schulte provides three tips on how to enjoy a merry holiday pitching season. | MORE »

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7 Tips for Pitching Hyperlocal Media

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content. | MORE »

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