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Two separate crises, two separate responses. There are some stark lessons for communicators stemming from how Southwest Airlines and Freedom Industries have reacted to recent events that go to the heart of brand reputation.
Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl.
Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.
Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal.
Vine, which allows users to share videos of six seconds or less, introduced standalone web profiles last week.
A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.
Talk about a bad scene. Michael Bay stormed off the stage in Las Vegas Monday night after a faulty teleprompter couldn’t show his speech. The Hollywood director of Transformers and other blockbusters was about to speak at the Consumer Electronics Show with a Samsung executive to promote the company’s new 150-inch curved television. The episode raises some key questions for communicators.