Water Cooler


avatar

Pending Change for Pinterest: What’s in it for Public Relations Pros?

Pinterest is certainly open for business, and has just raised $200 million in funding.  | MORE »

1 Comment

avatar

Infographic: How Public Relations Execs Can Boost Delivery of Email Campaigns

Communicators who think using CAPS in the email subject line is verboten should probably think again. | MORE »

1 Comment

avatar

Nestlé Opts for Scant Communication Strategy During Horse Meat Scandal

Nestlé’s it pasta meals from store shelves in Europe after after the discoveries of horse meat in British foods, but that message isn’t being communicated as well as it should be.  | MORE »

1 Comment

avatar

Yahoo’s Revamped Website Signals an External Change in Corporate Culture

CEO Marissa Mayer as in the process of lifting the morale of a once-troubled workforce. Now she goes external in touting the “new, modern” Yahoo. | MORE »

Comments Off

avatar

Post Burger-King Hacking, 3 Digital Security Tips for PR Pros

Burger King’s Twitter hacking is the latest remind that offering complete details around a breach is a PR/communications responsibility. | MORE »

3 Comments

avatar

PR Lessons from the Brouhaha About Maker’s Mark

Backlash adds to the growing proof that, in a social-media age, consumers get the last word when companies announce changes to their products and services. | MORE »

Comments Off

avatar

Infographic: Intergalactic Map Tracks Ever-Expanding Geosocial Universe

While the top social platforms remain firmly in orbit, there are a number of up-and-coming networks to keep your telescope trained on. | MORE »

Comments Off

avatar

Amazon Bests Apple for Best Corporate Reputation in 2013

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon. | MORE »

Comments Off

avatar

3 Tips for Gaining Heart Share on Valentine’s Day

 Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand.Put yourself in the shoes of your audience. … | MORE »

Comments Off

avatar

20 Things to Love About PR

Of the 186 different responses that poured in when we asked our audience what they love most about PR, we’ve cherry-picked 20 of our faves | MORE »

Comments Off