Water Cooler

When it Comes to Branding, April Fools’ Day is no Joke

April 1st, 2014 by

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.

5 Tips for Working KPIs Into Your Measurement Strategy

March 31st, 2014 by

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.


It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

March 31st, 2014 by

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media.

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

March 28th, 2014 by

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.

5 Tips for Finding and Engaging With Influencers

March 28th, 2014 by

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships.

From Russia to China and Back: Managing PR in an Unpredictable World

March 28th, 2014 by

PR is global. You can’t predict what will happen around the world. But you can prepare.

How Communicators Can Get Started with PR Measurement

March 27th, 2014 by

There are many potential metrics, or KPIs, that PR managers and directors can use as the basis to measure what impact social media and digital media have on a brand.

table for PRN 5.5 issue

2 Key PR Skills Needed to Advance in an Organization

March 26th, 2014 by

Used to be, PR pros were called only after a marketing campaign was fully baked and asked to knock out a press release and work with the media to get the message out. No longer. These days, the currency for communicators lies in strategic decision-making, as indicated by PR News’ 2014 Salary Survey.

Liz Guthridge

4 Ways Changing Media Patterns Are Disrupting PR

March 26th, 2014 by

PR communicators need to be aware now more than ever that their content must take into account the changes we are witnessing in digital news media.

How to Make Your Press Release Stand Out

March 25th, 2014 by

Some 3,000 news releases are distributed each day through BusinessWire, Marketwire, PrimeNewswire, PR Newswire and PR Web. If you plan to be one of them, how can you differentiate your message?