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On Melissa Joan Hart’s Bad Girl Media Blitz

Since Melissa Joan Hart’s (aka “Clarissa,” from Clarissa Explains It All) interview in Life & Style promoting her new book “Melissa Explains It All,” numerous articles have mushroomed online about the squeaky clean actress’ drug use. | MORE »

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Changing The Way Agencies Do Business by Bringing in a CFO

At PR News we tackle many of the hot-button issues associated with communications, ranging from crisis management to social media. But we can’t forget that PR first and foremost is a business, and public relations agencies, grappling with an increasingly globalized economy, have to treat it that way. | MORE »

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Some Government Communicators Will Be Silenced During Shutdown

Today’s government shutdown is on most people’s minds. And a question that several people are asking is: What’s at stake? | MORE »

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Amazon Press Release New Twist for Twitter

Amazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR? | MORE »

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Breaking PR: The Essential Elements of PR

Breaking Bad aired its eagerly anticipated finale on Sunday. And whether or not you are a fan of the show, it’s hard to argue that its impact on television has been significant and undeniable. | MORE »

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Google Overhauls its Search Algorithm, and Communicators Look to Adapt

Google late last week overhauled of its algorithm in a move that will reportedly affect 90% of the search results it serves. | MORE »

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Managers Still Need Better Employee Evaluation Metrics

According to a recent Mercer Global Performance Management Survey, company leaders still have work to do to gauge staff performance. The study surveyed business leaders from more than 1,000 organizations in 53 countries.  | MORE »

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One Expert’s Take on Why Instagram Hasn’t Killed Vine

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving. | MORE »

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What Communicators Can Learn From Mariano Rivera

Man, could he pitch. Not stories to overworked journalists, mind you, but a screaming fastball that has befuddled batters for nearly 20 years. As Mariano Rivera prepares to play his last game at Yankee Stadium Thursday night, here are a few PR lessons from the greatest closer in Major League Baseball history.
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Need More Impressions on Facebook? Here Are 3 Ways to Do it.

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds. | MORE »

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