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The Imperative of Cultivating a Content Marketing Strategy

Content marketing has become a lot more than a buzzword, so it is essential that your brand develop and implement a strategy sooner than later.

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Take Advantage of LinkedIn’s New Feature with These Video Tips

LinkedIn on Thursday launched its enhanced updates feature, which enables users to add images, documents and presentations to updates from the homepage.

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Facebook Doles Out Verification Badges, But Only to ‘Prominent’ Brands

Want one of Facebook’s new verification badges for your brand? First tip: Don’t bother asking for one.

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Livestrong Foundation Communications Team Struggles to Overcome Negative Impact of Lance Armstrong

This might be a case where the brand and persona are inseparable, and no amount of proactive PR work can differentiate the two.

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Your Pocket Guide to PR Social Measurement

Tying social media metrics to organizational goals can be a real bear. Use this matrix to make things easier.

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A Video Apology Can Fight Viral with Viral

A swift apology is always your best bet in a time of crisis. However, a well-executed video can allow sincere remorse to go viral (in a good way).

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Lucky 13: PR Tips on How to Engage Audiences on Pinterest

Nearly 50-million strong, the photo-sharing site offers PR pros a growing opportunity to engage audiences with visual content.

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Report: PR agencies’ profitability up slightly in 2012

“Model firms,” according to StevensGouldPincus, have been able to hold professional staff salaries well under half of total net revenue.

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5 Expert Tips for Amazing Content Marketing

Here are five PR tips on producing the best content marketing for your company.

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4 Ground Rules for Sharing Social Metrics With Your CEO

Don’t wait for your CEO to say “bottom-line me” when you’re reporting social media metrics.

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