Water Cooler


avatar

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop. | MORE »

Comments Off

avatar

Oreo’s Power-Outage Tweet: Much Ado About Nothing?

While many in the press gushed about Oreo’s creative Twitter response to the power outage at the Super Bowl, others wonder if the effort was blown out of proportion. | MORE »

4 Comments

avatar

Post-Recession Business Meetings Trending Shorter and Smaller

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees. | MORE »

Comments Off

avatar

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation. | MORE »

Comments Off

avatar

Will Snowmobiler’s Death Change ESPN’s X Games’ PR Approach?

ESPN is known to push the envelope when it comes to promoting it’s own programming. After the death of Caleb Moore at the Winter X Games, the sports network may have to rethink that strategy. | MORE »

1 Comment

avatar

How Much the Most Reputable Companies Spend on CSR

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR. | MORE »

Comments Off

avatar

Most Undervalued PR Skill (According to You)  

Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs. | MORE »

3 Comments

avatar

Yahoo CEO Mayer Enjoys Extended Honeymoon with the Media

So far, the positioning of Marissa Mayer has been textbook public relations, yet all honeymoons do come to an end. | MORE »

Comments Off

avatar

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons. | MORE »

Comments Off

avatar

Papa John’s PR Firm Empowers Bloggers by Correcting Them

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media. | MORE »

5 Comments