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Facebook Home Sets Mobile Bar High for PR Pros

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones. | MORE »

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5 Tips to Get More Return from Less Spend on Video

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.  | MORE »

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SEC Says Social Media Can Be Used for Disclosing Corporate Information

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws. | MORE »

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Be Transparent: 3 Tips For PR Pros to Avoid Greenwashed Product Claims

The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study. | MORE »

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Rutgers Fires Coach Amidst PR Controversy

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday … | MORE »

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Apple’s PR Apology to China Is Good for Business

There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market. | MORE »

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Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too

Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.  | MORE »

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Taking Jokes Seriously: An April 1 Communications Roundup

April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013. | MORE »

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6 Tips for PR Success with Your Events

The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event. | MORE »

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PR Meltdown for Matt Lauer Heats Up

In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy. | MORE »

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