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PR Needs to Master The Art of the Public Apology

Americans are a forgiving lot. But you already knew that. Nevertheless, making a public apology is an art form, and something that communicators need to be well-versed for those times when there is a screw up and the only solution is to say you’re sorry.
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5 Tips to Maximize Twitter Engagement

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind. | MORE »

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How to Get Employee Buy-In for Your CSR Program

We hear it from senior PR and marketing executives time and again: The most effective CSR programs are those that have solid buy-in from the rank-and file (as opposed to aligning the brand to a cause that’s close to the CEO, but no one else in-house). | MORE »

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Under Armour Brouhaha Is Classic Case of Crisis Management

Apparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.
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Do’s and Don’ts for B2B Companies on Facebook

Even if you don’t share the company’s belief in the inherent, liberating benefits to humanity of Facebook, it’s hard to deny the power of the social network to expand the reach of brands to new audiences. And when we say brands, we don’t mean just B2C brands. | MORE »

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5 Ways to Prove the Business Value of Social Media

During PR News Digital PR Awards Tuesday several attendees were asked what their number one rule is when it comes to proving the value of social media and digital communications.  | MORE »

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2013 Digital PR Awards: Use of Facebook

To change the perception about the brand among its customers, utility company Ameren Missouri and agency partner Weber Shandwick launched a Facebook campaign designed to reward unsung heroes who instill positive change and community progress.  | MORE »

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Recipe for Baking Visual Storytelling Into Your PR strategy

Resistance is futile. Visual storytelling is fast moving to the core of marketing communications, as PR pros migrate many of their messages to the visual medium from the written word.  | MORE »

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Major Food Brands are Spending Millions to Avoid Transparency

A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs). | MORE »

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Before You Ping that Press Release, Check the ‘B.S. Generator’

Yes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website. | MORE »

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