Water Cooler


avatar

How to Get Your Digital Team Stoked

With online media moving at warp speed these days, it’s incumbent upon PR managers and directors to get the most out of their digital teams.
 | MORE »

Tags: , , , , | Comments Off

avatar

Why Did it Take So Long For Business Insider to Fire its “Brogrammer,” Pax Dickinson?

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go? | MORE »

Comments Off

avatar

Weiner: The Gift That Keeps Giving (Or, How Not To Behave If You’re a Public Figure)

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically. | MORE »

1 Comment

avatar

How to Ensure Your Message Gets Across in a Televised Interview

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value. | MORE »

Tags: , , , , | Comments Off

avatar

Peeling the Curtain Behind Click-Through Rates For Social Channels

Who among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media. | MORE »

Tags: , , , | Comments Off

avatar

9 Tips for Successful PR Execution of Native Advertising

“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed. | MORE »

Tags: , , , | Comments Off

avatar

Infographic: Google+ and Facebook Face Off

Here’s a fascinating comparison of two social media behemoths from Social Annex. The graphic takes a look at everything from what people are doing on the platforms to the demographics of users. | MORE »

2 Comments

avatar

5 Words and Phrases to Delete From Your PR Vocabulary

PR pros can be a verbose bunch. There’s nothing wrong with that. After all, the communications field doesn’t exactly cater to wallflowers. Then again, there are some words and phrases that have been ground to dust, and PR pros should finally give them a rest. | MORE »

Tags: , , , , | 8 Comments

avatar

Infographic: Internet Predictions for 2015

PR pros are constantly trying to anticipate what the next big thing will be. This infographic, “The Internet in 2015,” from Cisco will give you an idea of how things are shaping up online. | MORE »

Comments Off

avatar

Chobani’s Crisis Communications Strategy: So Far, So Good

Not more than a few years ago only serious foodies and natives of the Mediterranean sought out Greek-style yogurt. That trend has changed, and Chobani is a big reason for that. However, the company’s recent major product recall has stirred some doubts about quality assurance. | MORE »

1 Comment