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In Communications, Failure Is An Option

Presenters at the Association of National Advertisers’ Creativity Conference say that,  in the quest for compelling storytelling, showing failure isn’t a bad thing. | MORE »

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5 Tips to Make Your Pitching Game Perfect

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches. | MORE »

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With Google Rolling Out YouTube Space LA, 4 Video Tips for PR Pros

Production house just a preview of things to come for PR pros that are producing more online-video programming. | MORE »

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Mayor Booker’s Food-Stamp Challenge Takes Social Media to a New Level

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels. | MORE »

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21 Ways Competent Account Handling Can Help Prevent Unnecessary Crises

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview. | MORE »

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Do’s and Don’ts for Media Engagement on Twitter

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices. | MORE »

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Mashable Goes All-In On Social With Site Redesign

CEO Peter Cashmore talks new ad, content forms at Media Summit. | MORE »

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If the Pope Can Tweet, Why Can’t Your CEO?

The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network. | MORE »

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11 Media Relations and Pitching Tips from HuffPo’s Nate Hindman

Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story. | MORE »

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Do You Need to Deploy Instagram for PR? Answer These Four Questions to Find Out

Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it? | MORE »

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