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What Facebook’s Newest News Feed Means for PR Pros

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.  | MORE »

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The Most Common Grammatical Errors (According to PR Pros)

Using “their” when “its” is called for and confusing “affect” and “effect” are just two of the major culprits.  | MORE »

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9 Ways to Maximize Your Brand’s Efforts on Twitter

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.  | MORE »

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Amazon PR is Mum Following T-Shirt Outrage

The online giant’s reaction to offensive T-shirts offered for sale on its U.K. site was surprisingly passive. | MORE »

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8 Tips for Measuring the ROI of Social Media

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.  | MORE »

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Rodman Visit to North Korea May Alter the Score for PR

Ambassadorship aside, Rodman’s trip to North Korea is a testament to how PR execs need to spread their (media) wings. | MORE »

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Fortune 500′s Twitter, Facebook Efforts Soar; Blogging? Not So Much

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat. | MORE »

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9 Ways That PR Pros Can Capitalize on Infographics

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.  | MORE »

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Shopping for PR Answers in Wal-Mart-Small Farmer Kerfuffle

Wal-Mart’s sustainability initiative demonstrates the special communications challenges of a corporate giant. | MORE »

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Ousted Groupon CEO’s Farewell Note is a Prime PR Lesson

Andrew Mason’s letter to the Groupon workforce is a prime example of transparent communications. | MORE »

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