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Presenters at the Association of National Advertisers’ Creativity Conference say that, in the quest for compelling storytelling, showing failure isn’t a bad thing.
Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.
Production house just a preview of things to come for PR pros that are producing more online-video programming.
Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.
CEO Peter Cashmore talks new ad, content forms at Media Summit.
The Pope’s Twitter feed should assuage CEOs’ concerns about using the social network.
Huffington Post small business editor Nate Hindman explains which types of story pitches are more likely to make journalists write your story.
Everyone is using Instagram, including a band from Mexico City that created a four-minute music video using Instagrammed photos. But do you need to use it?