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The techniques you need to hone your writing skills so that the media or your customers take notice.
The next shiny new thing in social media isn’t necessarily a slam dunk.
Brevity is the soul of wit, don’t you know. Try and infuse a little humor into the memo and, don’t get bogged down with statistics from the spreadsheet.
With Mother’s Day fast approaching, communicators are looking for effective ways to acknowledge how important mom is.
Here’s how to convince your boss to back social spending.
To tweet or not to tweet? Here’s advice for brands unintentionally associated with an awful event.
When measuring their digital outcomes PR execs need to report results using the language of business rather than PR speak (read: “buzz,” or “impressions”).
Coca-Cola launched an anti-obesity campaign this morning with an interview on “CBS This Morning” with CEO Muhtar Kent. It didn’t go well.
Like any social network, Instagram needs to be used appropriately, with the organic feel that vast numbers of users want. Here are some tips to help ensure your strategy is on point.
As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
"There is a special place in hell for women who don't help other women."
-Margaret Thatcher
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