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New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

April 3rd, 2014 by

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year.

5 Tips for Handling the Hate on Yelp

April 3rd, 2014 by

If you are a communicator for a consumer brand, then you need to recognize the power that online reviews can have on the success or failure of a product.

PR and the Importance of Pressing the Flesh

April 2nd, 2014 by

It’s a function of living in an increasingly digital age: The more time we spend in front of a computer screen, the more motivated we are to get out into the field, press the flesh and talk to colleagues belly to belly. This is particularly true for PR pros and communicators when it comes to professional development.

4 Ways for CEOs to Minimize Damage in a Crisis

April 2nd, 2014 by

Things for GM are likely to get worse before they get better, but the company’s CEO offers a lesson on what a manager can do to mitigate crisis damage.

PR Query: What Are Some of the Toughest Words to Spell?

April 1st, 2014 by

A habit of misspelling words can do serious damage to a professional communicator’s reputation. Whether they crop up in a quick email to colleagues or in a press release for your most important client, misspelled… Continued

When it Comes to Branding, April Fools’ Day is no Joke

April 1st, 2014 by

It’s April Fools’ Day today, the day that brands and organizations can poke a little fun at their fans and followers or, better yet, themselves, without fear of recrimination. At the same time, April Fools’ Day reminds us that using humor to communicate a message can be serious business.

5 Tips for Working KPIs Into Your Measurement Strategy

March 31st, 2014 by

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.

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It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

March 31st, 2014 by

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media.

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

March 28th, 2014 by

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.

5 Tips for Finding and Engaging With Influencers

March 28th, 2014 by

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships.