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5 Ways for PR Pros to Think Like Journalists

It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.
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Diet Soda Aids Weight Loss…Says Diet Soda Makers

A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst. | MORE »

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17 Summer Reading Recommendations for PR Pros

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation. | MORE »

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To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden … | MORE »

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Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications

PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most. | MORE »

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WNBA Scores Media Relations Win With Pride Campaign

This is a classic example of a brand taking a good look at its customer base, and enhancing its communications strategy to build that base. | MORE »

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9 Common Constructive Criticisms of PR Writing

Rather than engage in another theoretical discussion about PR writing, we went directly to our readers to hear the best writing criticism they’ve received. | MORE »

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5 Tips on Using the Magic of Live Video in Your Media Strategy

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool. | MORE »

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Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas. | MORE »

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Embrace Face Time: Tips for Making the Most of an In-Person Meeting

Landing that face to face interview is just one part of the task at hand. After you’ve set up time to meet with the reporter you’re trying to pitch, it’s time for some serious preparation. | MORE »

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