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Vine Introduces ‘Loops’ Count to Track Video Views

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach. | MORE »

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4 Tips for Integrating Journalists Into Your PR Team

A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE »

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Bing Aims to Become Exclusive Twitter Search Engine

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.  | MORE »

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3 Characteristics of a Successful Blog Contributor

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples. | MORE »

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What PR Pros Can Glean From Facebook’s Secret Psychological Tests

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings. | MORE »

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4 Social Media KPIs That Will Impress Senior Leaders

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.  | MORE »

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PR Lessons from LinkedIn’s Most Influential Global Brands

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers. | MORE »

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13 Tips to Manage Your Summertime On-the-Job Stress

To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on. | MORE »

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FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic. | MORE »

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Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet. | MORE »

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