The candy king is looking to replace the controversial ingredient it uses in its sweets, but the brand needs to communicate a lot more to consumers about the potential switch.
The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted.
The days of reporters and PR folks kibitzing via the telephone seem to be on the wane, as email becomes the primary mode of communication between the two parties.
Millennials are the largest generation in American history. For brands, college is an opportunity to get in on the ground floor and build customer loyalty.
Thanksgiving is a time to spend with family and friends relaxing, eating and, of course, giving thanks. And there is certainly much to be thankful for about working in PR.
Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company.
More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR.