Water Cooler

Picking the Right PR Tune for a Media Tour

by Matthew Schwartz | 01/15/2014

“Duty,” the new memoir by former Secretary of Defense Robert M. Gates, was officially released on Tuesday. To plug the book Gates has been making the rounds on the TV talk shows, and then some. His book is a reminder of what communicators need to know about how to conduct an effective media tour. | MORE »

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12 Questions You Need to Ask About Your CSR Program

by Caysey Welton | 01/15/2014

Your CSR programs are an equally important communications and marketing strategy, thus it is important you are doing it right. | MORE »

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The Email Pet Peeves That Really Tick Us Off

by Matthew Schwartz | 01/14/2014

It’s a classic in internal communications: Two people are sitting not five feet from one another, but still feel compelled to email each other all day. Can you say “time suck?’ The syndrome is one of the more frustrating aspects of internal emails, according to an informal poll of PR News’ readers. | MORE »

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2 Crises, 2 Responses, But Only One’s Effective

by Matthew Schwartz | 01/13/2014

Two separate crises, two separate responses. There are some stark lessons for communicators stemming from how Southwest Airlines and Freedom Industries have reacted to recent events that go to the heart of brand reputation. | MORE »

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5 Ways to Make a Successful Leap to Brand Storytelling

by Steve Goldstein | 01/13/2014

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

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The Velveeta Shortage: Example of, um, a ‘Cheesy’ PR Strategy?

by Brian Greene | 01/10/2014

Reports of shortages of Kraft’s Velveeta have been circulating recently, and the “prepared cheese product” may not be available for the Super Bowl. | MORE »

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12 PR Tips for Working with Media

by Richard Brownell | 01/10/2014

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember. | MORE »

Tags: Media, Public Relations, richard brownell | 2 Comments

Lessons From Chris Christie’s Career-Threatening Crisis

by Caysey Welton | 01/09/2014

Call it “Bridgegate” or “Bridgeghazi” or whatever you want, but it seems as though New Jersey Gov. Chris Christie is fully immersed in a messy scandal. | MORE »

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