Water Cooler

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining.

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.

You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start.

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday.

There are a lot of little things that can add up to a big difference.

PR News honored the budding leaders of PR at its 2015 Rising PR Stars 30 & Under awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

PR News celebrated the winners of its 2015 Top Places to Work in PR at a luncheon at the National Press Club in Washington, D.C. on Dec. 9, 2015.

PR News honored the passionate professionals of PR at its 2015 PR People awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine.

Creating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive.