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Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.
Incorporating slang on social media has always been popular. But at what point does talking the talk go too far?
It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.
On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.
Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.
With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.
Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.
The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.
With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most.
No doubt, the press release will continue to evolve. But whatever new form it takes the fundamentals of writing a solid press release (that will get read by the intended audiences) are not going away anytime soon.
"Gather as much information about the audience as possible. Audience analysis is key to success."
-Julie Baron
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