» Register Today for PR News' Social Media Summit on August 12 in San Francisco «
Reddit’s audience is notoriously tough, especially if it perceives disingenuousness on the part of someone posting on the site. Nowhere is that more evident than with the platform’s popular Ask Me Anything (AMA) section.
When celebrities apologize for bad behavior or hateful language, sometimes it seems like they’re more sorry for getting caught. Not so Jonah Hill. Last weekend, Hill was caught video using a gay slur
directed at a paparazzo, and on Tuesday the actor went on “The Tonight Show” to face the music head-on.
“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.
Carefully planned, creative, great content that misses the mark with a particular audience segment really isn’t great at all. Listening has to come before content creation.
PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014.
By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content.
Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use.
The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign.
Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals.
On Saturday, the restaurant chain aired a 13-hour commercial consisting of a single take of a brisket being smoked at one of its smokehouses in Texas. Call it Yule Log for brisket lovers.
"The formulation of a public relations strategy properly begins with listening, not talking."
-Leonard Saffir
 |
Social Media Icon Award Winners |
 |
CSR Award Winners
|
 |
Nonprofit PR Awards
|
Connect with us