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Great Lessons in Nonprofit PR

by Richard Brownell | 02/27/2014

Here’s the story of how a nonprofit was able to gain control of the message during a time of challenge and exceed its goals. | MORE »

Tags: government shutdown, national parks, National Parks Conservation Association, NPCA, richard brownell, sequester, Theresa Pierno | 2 Comments

How Should Google Respond after Anti-Glass Attack?

by Brian Greene | 02/27/2014

For the tech giant, creating the potentially revolutionary product was the easy part. Now comes the hard part—deciding whether or how to help people use it in a society that may not be ready to accept it. | MORE »

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How Can Justin Bieber Clean Up His PR Image?

by Brian Greene | 02/25/2014

Bieber’s recent actions have sparked some negative press, which may erode his brand and turn off his fancies, which is composed mainly of teenage girls. | MORE »

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5 Inspiring PR Tips from Harold Ramis’ ‘Groundhog Day’

by Matthew Schwartz | 02/25/2014

Harold Ramis, the comedic genius behind some of Hollywood’s most iconic movies, died Monday following a long illness. A fitting tribute would be for communicators to curl up with “Groundhog Day,” which is arguably Ramis’ best film and holds some inspiring lessons on how to find that elusive work-life balance. | MORE »

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