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PR News Announces 2015 PR People Awards Winners

PR News honored the passionate professionals of PR at its 2015 PR People awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.  | MORE »

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Brands are Abandoning Vine, But the Video App Isn’t Totally Useless

As new platforms continue to develop and put interesting spins on visuals, one platform has almost completely faded from the communicator’s arsenal: Vine. | MORE »

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Crisis Response Should Be a Reflex: 7 Important Steps for Your Organization

Creating an organization is like creating a living thing; don’t forget to give it reflexes to help it survive. | MORE »

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Can Chipotle Overcome Its E. coli Crisis?

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.
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PR Without Borders

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.  | MORE »

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How Valvoline and its Agency Used Competition to Drive a Campaign

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign. | MORE »

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Zuckerberg and Chan Raise the Bar for CSR

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle. | MORE »

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2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

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11 Periscope Guidelines for Expert Live Broadcasting

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.  | MORE »

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5 Tips for Creating a Quick Client Video

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.  | MORE »

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