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In a new feature for Water Cooler, we present a series of quotes that, we hope, will inspire PR executives and communicators to do their job better.
With YouTube now serving 1 billion unique visitors per month, we cook up some key video trends to watch.
Here are ten ways to train your eyes and ears to “think like a journalist” within your organization or client.
As summer approaches, Makovsky’s Steve Seeman offers the five attributes/skills required for a successful PR internship.
The micro-blogging service has had some profound changes on the PR and communications. Here’s how.
When it comes to social media prowess, there’s one team in the field of 64 that has others feeling blue.
A panel of senior PR pros and journalists provided eight tactics for boosting media relations efforts.
Producers of “The Bible” deal with blowback from the actor cast in the role of Satan bearing an uncanny resemblance to President Barack Obama.
Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis.
New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages.
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