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7 Essential Elements of Effective PR Writing

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out.

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4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

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5 Rules for Creating Killer Content on Social Media

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

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‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far?

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Facebook’s ‘Year in Review’ Gets Decidedly Mixed Reviews

It may have seemed like a good idea, at least on paper. Aggregate pictures and posts as a way to remind users of some of their milestones this past year. But the effort backfired miserably.

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Pinterest Set to Open Promoted Pins to All Advertisers

On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience.

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History Lesson: The Times Square NYE Ball Drop Began as a Publicity Stunt

Celebrating the New Year is nothing groundbreaking, but this quintessentially New York tradition has an unexpected origin.

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Infographic: What Business Words Will Take off in 2015?

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year.

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Why PR Pros Shouldn’t be Like Last Minute Shoppers

Nothing bad will come of shoppers delaying their spending sprees, but communicators waiting until the last minute can and will make their job much harder.

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Sony Releases The Interview Amidst Muddled Messaging

The Sony hack provides a lesson in how a brand that become victims of such an attack should conduct its messaging.

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