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5 Mistakes That Guarantee a Journalist Will Never Talk to You Again

Whether you’re talking to a community newspaper reporter or a renowned correspondent for a broadcast network, these connections are critical to success. | MORE »

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Discover How Pinterest Works for You with Deeper User Analytics

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics. | MORE »

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3 Ways to Mitigate a Crisis

Smart PR managers know that it’s not a matter of if their company will incur a crisis, but when. They don’t call them crisis for nothing, of course. That’s why they’re so bloody difficult to prepare for.
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You’ll Never Believe What Facebook Just Did to Your News Feed

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about. | MORE »

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Infographic: Measuring Your Content Marketing ROI

To help navigate the question of the value of hard data, the good people at Captora put together an infographic that includes information on some of the most popular measurements, most effective content types and even which day of the week is best for sharing content on social media (hint: it’s Saturday). | MORE »

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PR Pros Must Change Tactics as Buy-It-Now Buttons Proliferate

As if PR managers didn’t need another excuse for working more closely with their sales and marketing counterparts, here’s a pretty good one. Twitter will reportedly roll out a “buy” button later this year, making it easier for consumers to buy things directly from the microblogging network. | MORE »

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5 Ways to Stay Calm at Work

There are ways to go about making your day at the office a bit more calm. Try incorporating these tips into your daily routine and you’ll see a reduction in pressure and tension. | MORE »

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4 Ways Your Tweet Could Lead to a Crisis

Twitter is a powerful tool that can take your brand to new heights, but in the wrong hands it can be a terrible weapon that can lead to a PR disaster.  | MORE »

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2 Essential Qualities of Successful Social Media Strategists

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media. | MORE »

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Infographic: When’s the Best Time to for PR Reps to Send Emails?

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »

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