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4 Meaningless Social Media Metrics to Avoid

Proper PR measurement starts with an examination of overall goals, and the metrics used to measure success against those goals need to be carefully vetted. Only the ones that show real performance should be selected for use. | MORE »

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#RedskinsPride Proves to Be Son of #myNYPD

The Washington Redskins might have thought twice before launching its #RedskinsPride campaign yesterday if it had paid close attention to the New York Police Department’s #myNYPD campaign. | MORE »

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Communications Wisdom from Maya Angelou

Maya Angelou’s words offer insight and inspiration to everyone, even PR professionals. | MORE »

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@Arbys Turns Brisket into PR Gold with 13-Hour Commercial

On Saturday, the restaurant chain aired a 13-hour commercial consisting of a single take of a brisket being smoked at one of its smokehouses in Texas. Call it Yule Log for brisket lovers. | MORE »

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What Keeps PR People Up at Night

What keeps PR communicators up at night? We share some thoughts on that, and how to fall asleep easier at the end of a long day. | MORE »

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How Not to Er, ‘Pitch,’ Like 50 Cent

Don’t lose the day job, 50 Cent. The rapper, also known as Curtis Jackson, tossed out the first pitch at Citi Field Tuesday night. If you can call it that. But it was all in good fun, a circuitous reminder for communicators and PR pros on the right way to, er, “pitch.” | MORE »

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5 Ways for PR Pros to Think Like Journalists

It’s a perennial in the PR field: If you want to stoke any interest in your media pitches, you have to think more like a journalist. But the theory doesn’t always translate into practice.
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Diet Soda Aids Weight Loss…Says Diet Soda Makers

A recent study concluded that drinking diet soda aids weight loss. That’s some creative, positive PR for the diet soda team, but digging a bit deeper into the story reveals that central finding to be misleading at best and outright dishonest at worst. | MORE »

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17 Summer Reading Recommendations for PR Pros

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation. | MORE »

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To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden … | MORE »

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