Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats.
Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.
As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week.
The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns.