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7 Snapchat Strategy Secrets from the Miami Marlins

Snapchat’s users represent that ever-elusive and important youth demographic. It has the potential to convert young people into loyal brand ambassadors and future customers. For some brands, that opportunity is too good to pass up. | MORE »

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How Social Listening Can Help Make Sense of Your Brand’s Online Reputation

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels. | MORE »

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4 Ways to Blog That Will Inspire Trust and Shares

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience. | MORE »

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Caitlyn Jenner Breaks the Internet Using Old Media

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals. | MORE »

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5 Tips to Help PR and IT Work Together

The growing connection between PR and IT can really help lead an organization in the direction of innovation and change. Mobilizing these two departments to find synergies will help them work together to achieve the same goals. | MORE »

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6 Tips for Shooting Great Corporate Video Interviews

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers. | MORE »

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10 Books PR Pros Have on Their Summer Reading List

Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages. | MORE »

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6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

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How a PR Agency Tapped the Power of Puppies and Video

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs. | MORE »

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7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

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