As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.
Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.
More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.
How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?
One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.
Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy.