PR pros can boost the odds of getting their press releases and other written materials across the plate by asking themselves some straightforward questions beforehand.
Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times.
As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial.
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities.