Water Cooler


avatar

3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.

 | MORE »

Comments Off

avatar

Infographic: Women Predict 10 Trends For 2015

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).

 | MORE »

Comments Off

avatar

CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

 | MORE »

Comments Off

avatar

4 Visual Storytelling Tips for Social Media

The ability to meld their visual storytelling with their social media channels is shaping up to be one of the biggest challenges this year for business communicators.

 | MORE »

Comments Off

avatar

3 PR Tips for Sharpening Your Social Media Content

Communicating via social channels is hardly novel, of course, and PR pros are still grappling with melding their social messaging with the top-ranking search terms on Google or Bing.

 | MORE »

Comments Off

avatar

4 Communications (and Life) Lessons from Stuart Scott

Stuart Scott’s influence was felt well beyond the world of sports. He was a beloved figure in American culture. What made him such a great, unique communicator?

 | MORE »

Comments Off

avatar

Snapchat’s Coming Out Party

This New Year’s Eve, on the video boards of Times Square, Snapchat will give a symbolic announcement of its arrival as a big-time social media player.

 | MORE »

Tags: | Comments Off

avatar

7 Essential Elements of Effective PR Writing

In today’s crowded media environment, simply avoiding grammatical mistakes isn’t enough to make your PR content stand out.

 | MORE »

1 Comment

avatar

4 of the Best PR Stories in 2014

The PR fails are easy to remember, the positive PR stories, not so much. But we jogged our memories to come up with a handful of examples of effective communications and solid messaging in 2014.

 | MORE »

Comments Off

avatar

5 Rules for Creating Killer Content on Social Media

Communicators are still trying to figure out how to create content for social media that will enhance media relations, boost brand visibility and—here’s the Holy Grail—tie social channels to sales lift.

 | MORE »

Comments Off