Water Cooler


avatar

4 Ways to Blog That Will Inspire Trust and Shares

Blogging has one main leg up on social media platforms whose algorithms are constantly changing: On your blog, you make the rules. An effective blog also serves as the hub for all your other social channels, all while providing a platform to engage with your audience. | MORE »

Comments Off

avatar

Caitlyn Jenner Breaks the Internet Using Old Media

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals. | MORE »

Comments Off

avatar

5 Tips to Help PR and IT Work Together

The growing connection between PR and IT can really help lead an organization in the direction of innovation and change. Mobilizing these two departments to find synergies will help them work together to achieve the same goals. | MORE »

Comments Off

avatar

6 Tips for Shooting Great Corporate Video Interviews

For brands and organizations that are just beginning to develop their online video programming, a good deal of the content will initially focus on creating mini documentaries and conducting interviews with C-level executives and other senior managers. | MORE »

Comments Off

avatar

10 Books PR Pros Have on Their Summer Reading List

Here’s a selection of ten books PR pros will be reading this summer that will make sure you’re turning plenty of pages. | MORE »

Comments Off

avatar

6 Ways Twitter’s Audience Insights Can Empower Your Messaging

Twitter’s recent upgrade to its analytics platform, Audience Insights, will allow communicators a deeper look into the many facets of audiences on the social network.  | MORE »

Tags: , , , | Comments Off

avatar

How a PR Agency Tapped the Power of Puppies and Video

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs. | MORE »

Comments Off

avatar

7 PR Tips Not (Easily) Found In Your AP Style Guide

PR pros on a quest toward communications supremacy would do well to check out some of these hidden gems from the AP Style Guide.  | MORE »

Tags: | 1 Comment

avatar

4 Reasons Why PR Pros Can’t Ignore Online Video

video is expected to grow to 84% of Web traffic in the U.S. by 2018, up from 78% this year, according to Cisco. | MORE »

Comments Off

avatar

How Influencer Marketing Is Impacting Content [Infographic]

When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention. | MORE »

Comments Off