You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.
Your messaging can gain a lot from working across borders, and the different perspectives people may offer.
To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign.
Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle.
Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.
In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing.