Water Cooler


avatar

Can Chipotle Overcome Its E. coli Crisis?

You can do everything correctly in a crisis, yet your brand still may suffer. On the other hand, the end game is just that—and it takes a while before most crises come to a close. Certainly Chipotle illustrates this.
 | MORE »

Comments Off

avatar

PR Without Borders

Your messaging can gain a lot from working across borders, and the different perspectives people may offer.  | MORE »

Comments Off

avatar

How Valvoline and its Agency Used Competition to Drive a Campaign

To stand out in a crowded industry, Valvoline and Cohn & Wolfe realized they needed to take an extra step and get their audience involved in the campaign. | MORE »

1 Comment

avatar

Zuckerberg and Chan Raise the Bar for CSR

Never far from the headlines, Facebook CEO Mark Zuckerberg and his wife Priscilla Chan made a special announcement on Tuesday, but this time the company is playing second fiddle. | MORE »

Comments Off

avatar

2 Easy (and Important) PR Metrics You Can Get From Google Analytics

One of the best tools for measuring social media activity is right in front of you, and it’s free: Google Analytics. If you don’t have it set up to monitor your website, you’re missing out on extensive and easy-to-catch data that can help you optimize your PR campaigns on social media. | MORE »

1 Comment

avatar

11 Periscope Guidelines for Expert Live Broadcasting

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.  | MORE »

Comments Off

avatar

5 Tips for Creating a Quick Client Video

Creating video for your clients doesn’t have to be labor intensive, expensive, or highly produced. More than likely, the main ingredients are already at your fingertips.  | MORE »

1 Comment

avatar

#GivingTuesday Offers Lessons in Partnering and Activation

Corporate and personal brands celebrate #GivingTuesday. | MORE »

Comments Off

avatar

3 Key Elements to a Google AdWords Campaign

There are three key steps to an effective Google AdWords campaign you can use to increase brand awareness. | MORE »

Comments Off

avatar

How to Get a PR Hit from Op-Eds and Bylined Articles

In order to get a client op-ed published on a significant op-ed page, on a major website or in a key trade publication, you need good strategy, substance and timing. | MORE »

Comments Off