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6 Tips to Make Video Work for Your Brand

It seems to be a no-brainer that communicators should be using video in their media strategy, yet many are still sitting on the sidelines. Here are some tips to make video happen for your brand. | MORE »

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4 Ways to Research the Competitive Landscape Before Uploading to YouTube

You’re researching your competitors’ videos on YouTube so you can optimize your own videos better for search, right? Of course you are. | MORE »

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7 Types of Story Ideas Journalists Want From PR Pros

Journalists want stories that haven’t been seen elsewhere—something that will grab the attention of people hooked on Angry Birds and “Orange Is the New Black.” | MORE »

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Instagram Debuts Powerful New Creative Tools

For all it’s popularity and usefulness, Instagram’s in-app photo editing features leave a lot to be desired among professionals, especially those who count themselves among the artistic set. | MORE »

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How to Run a Successful ‘Ask Me Anything’ (AMA) on Reddit

Reddit’s audience is notoriously tough, especially if it perceives disingenuousness on the part of someone posting on the site. Nowhere is that more evident than with the platform’s popular Ask Me Anything (AMA) section. | MORE »

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Jonah Hill’s Apology: ‘Use Me as an Example of What Not to Do’

When celebrities apologize for bad behavior or hateful language, sometimes it seems like they’re more sorry for getting caught. Not so Jonah Hill. Last weekend, Hill was caught video using a gay slur
directed at a paparazzo, and on Tuesday the actor went on “The Tonight Show” to face the music head-on.
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PR Tips for Harnessing Instagram and Pinterest

“Nobody reads anymore.” The comment was invoked Tuesday morning during PR News’ Social Media Summit (with a Taste of Tech). And while the statement betrays a slight exaggeration, there’s little doubt that visual storytelling is starting to encroach on the written word when it comes to the most effective way to get your messages out.
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7 Objectives for Listening to Your Audience on Social Media

Carefully planned, creative, great content that misses the mark with a particular audience segment really isn’t great at all. Listening has to come before content creation. | MORE »

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PR News Announces Winners of Social Media Icon Awards

PR News recognized the winners and honorable mentions at its annual Social Media Icon Awards at the Grand Hyatt in New York City on June 2, 2014. | MORE »

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What Does Your Audience Want to Read? Here Are 4 Tools That Can Help

By using the power of search engine optimization tools, you can figure out what your audience is searching for and what the value of those keywords and terms are, which will then help you optimize your content. | MORE »

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