Water Cooler


avatar

Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure. | MORE »

Leave a comment

avatar

What Makes an Effective Crisis Spokesperson?

A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage. | MORE »

Leave a comment

avatar

Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

Tags: , , , , | Leave a comment

avatar

8 Key Organizational Benefits of Having Social Employees

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE »

Comments Off

avatar

Apple Forces Free U2 Album Onto Your iPhone and iPad

After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band’s new album had been pushed to over 500 million users via the cloud. | MORE »

1 Comment

avatar

4 Ways to Prepare for a Social Media Crisis

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred. | MORE »

Comments Off

avatar

#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.
 | MORE »

Comments Off

avatar

5 Keys to Successful Workplace Crisis Communications

Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management. | MORE »

Comments Off

avatar

Amid Product Launch Day, Apple Needs to Change the Narrative

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo. | MORE »

Comments Off

avatar

4 Ways to Know It’s Time to Quit Your PR Job

Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on. | MORE »

Comments Off