Water Cooler


avatar

Rolling Stone Failure a Stark Lesson for Communicators

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity. | MORE »

Leave a comment

avatar

4 Free Twitter Measurement Tools You Can Use Right Now

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.  | MORE »

Tags: , | Leave a comment

avatar

5 Positive Management Takeaways From Mad Men’s Don Draper

As we prepare for the sunset of this fictional character and the series, let’s look at five useful takeaways from Don Draper’s management style. | MORE »

Leave a comment

avatar

3 Tips for Making Meetings Less Painful and More Productive

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.
 | MORE »

Leave a comment

avatar

Facebook’s Riff Could Be Your Brand’s Viral Video Factory

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.  | MORE »

Leave a comment

avatar

How to Get Your Brand Started on Instagram [Infographic]

This infographic demonstrates in a few simple steps how to get your brand set up on Instagram. | MORE »

Tags: , , | Comments Off

avatar

6 April Fools’ Day Pranks From Brands That Actually Have a Sense of Humor

Some brands put effort into being funny and seem to have decent comedic chops. Here is what six of them did for this April’s Fools Day. | MORE »

Comments Off

avatar

5 Tips for Writing Remarkable Blog Posts

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most. | MORE »

Comments Off

avatar

3 PR Lessons From Jay Z’s Tidal Launch

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services. | MORE »

Comments Off

avatar

7 Tips for a More Effective Social Media Strategy

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time. | MORE »

Comments Off