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6 Tips for Optimizing Your Social Media Content

Many communicators optimize their brand’s website content for search, but it is just as important to optimize social media content for search.  | MORE »

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Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS. | MORE »

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3 Tips for Writing a Catchy Lede

Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider. | MORE »

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Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications. | MORE »

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4 Ways to Be the Philippe Petit of Work-Life Balance

The 40th anniversary of Philippe Petit’s high-wire walk between the Twin Towers of the World Trade Center sparked some a few thoughts on how PR pros can maintain a work-life balance. | MORE »

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Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews

The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy. | MORE »

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Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16. | MORE »

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Russian Hackers Breach 420,000 Websites—Is Your Organization Next?

The potential for data vulnerability exploitation has created a situation where communicators must prepare for the looming threat of a data security crisis. | MORE »

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Rebranding Tips for Nonprofit Organizations

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side. | MORE »

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Bracing for When (Not if) Your Brand Has to Apologize

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis. | MORE »

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