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Who Are the Top Women in PR?

Women, of course, now dominate the PR field, but not necessarily in the executive suite, which continues to be run (for the most part) by men. | MORE »

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How to Get Your Message Out Via Instagram

Our social media babies are growing up. Instagram celebrates its fourth birthday Monday. With that in mind, here are several tips on how to communicate your brand’s identify via Instagram | MORE »

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As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

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5 Keys to Perfecting the Art of Email Subject Lines

Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message. | MORE »

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UPS, FedEx Seek Change in Holiday Shopping Message

UPS and FedEx are trying to change the message to keep this holiday shopping season from turning into chaos. But will retailers go along? | MORE »

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4 Key Elements of a Social Media Campaign

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.  | MORE »

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Sensational Stories Will Get Shared—And Also Get You in Trouble

If you add a lot of hype or, worse, are lose with the truth in your communications (either written or spoken) it might result in getting your brand or organization some exposure. But what happens when the information is questioned and, ultimately, shown to be false or embellished? | MORE »

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3 Tips for Winning the Facebook News Feed Battle

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages. | MORE »

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Derek Jeter’s ‘The Players’ Tribune’ to Offer First-Person Stories from Athletes

For professional communicators, especially those who work in the sports world, The Players’ Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct. | MORE »

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3 Ways PR Pros Can Use Game Dynamics to Stand Out

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications. | MORE »

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