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Top 12 PR Stories of 2015 From PR News

Here’s our purely subjective list of some of the year’s top PR stories covered by PR News, in no particular order, with links to coverage.
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How to Brief an Infographics Designer

Infographics have become a mainstream form of communication for PR agencies. Here are some tips for designing an infographic that communicates your message.  | MORE »

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PR Tactics for Finding Your Audience: ‘Everyone’ Is No One

If your boss tells you to make a viral video that appeals to everyone, please have them read this. | MORE »

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What Clients Expect: A Digital PR Case Study

Alastair Campbell, founder of Company Check, shares his experience of working with a digital PR agency and outlines what he expects as a digital PR client. | MORE »

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4 Reasons Why ‘There’s No Such Thing as Bad PR’ May Be Wrong

We look at some of the biggest PR crises of recent months and see if all that bad press has a silver lining. | MORE »

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How a Brand and its Agency Broke Through a Sea of Sameness

To break through, Bear Naked enlisted the help of Edelman to help tell an epic, compelling and authentic story that would resonate with Millennials.
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Media Pitching: 3 Action Items for the New Social Media World

You don’t have to change your entire method of attack at once; implement these three easy steps now to get a great start. | MORE »

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Promoted Tweets Now Reach 500 Million ‘Logged Out’ Twitter Users

Promoted Tweets will now be seen by Twitter’s logged-out audience of more than 500 million users, the company announced in a blog post Thursday. | MORE »

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Onsite SEO Checklist: Have You Done Everything Listed Here?

There are a lot of little things that can add up to a big difference. | MORE »

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2015 Rising PR Stars Honored by PR News

PR News honored the budding leaders of PR at its 2015 Rising PR Stars 30 & Under awards luncheon at the National Press Club in Washington, D.C. on December 9, 2015.  | MORE »

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