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Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.
Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.
The majority of consumers are ready to punish brands who aren’t honest about their environmental claims, according to a new Cone Communications study.
As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday …
There wasmore to Apple’s apology to Chinese consumers than meets they eye. But in the end, the company had to protect a lucrative market.
Google faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
April Fool’s Day is a great opportunity for PR pros to connect with audiences in a fun way. Here’s a rundown of the best brand pranks of AFD 2013.
The burgeoning success of digital and social PR outreach notwithstanding, there’s nothing like face-to-face communications. Here are six tips from Kaiser Permanente’s Diane Gage Lofgren on how to plan and execute a compelling event.
In the aftermath of the Ann Curry debacle, Lauer let the media define him and, as a result, lost his perch atop the Peacock Network. Now his job seems to be in jeopardy.
Timberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.
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