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Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
The agency rebrands itself and embraces a “paid, owned and earned” media model. Will other agencies follow suit? Probably. They’re going to have to.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Traditional media and social media alike were churning this morning with reports and commentary on the collapse Wednesday of an eight-story garment factory building in Savar, a suburb of the Bangladeshi capital of Dhaka.And even …
Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.
To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.
Kmart’s “Ship My Pants” video may have offended some, but largely it built positive feelings and goodwill towards the brand.
Anthony Weiner is back on Twitter. Here are tips for the “Weiner brand” as it wades back back in—some of which apply to any tainted brand.
Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.
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