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4 Social Media Highlights from Oregon and Ohio’s College Football National Championship

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

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6 Tips to Improve Your Content’s Google Search Ranking

The world’s largest search engine is a gateway to millions of consumers and an opportunity for increased brand exposure, but only if your content finds favor with Google’s search algorithm.

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4 Must-Have Components of Successful Cause-Related Programs

Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.

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Daily Facebook Engagement Rises to 70 Percent of Users

While some PR practitioners now complain that Facebook is an aging, increasingly pay-to-play platform, new Pew Research shows that daily engagement is on the rise.

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Women at the Helm: 7 Quotes About Leadership and Power for PR Pros

To honor remarkable women everywhere, here are six inspirational quotes on leadership from some of the greatest minds of the last century.

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You’ll Soon be Able to Upload Video Directly to Twitter

Video is probably the best way to catch and keep an online audience’s attention. In the coming weeks, Twitter is making a move to boost video—and the high engagement associated with it—by allowing users to shoot, edit and post videos directly within its platform.

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CES 2015: 7 Ways Wearable Technology Is Getting Smarter

As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show.

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3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt.

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Infographic: Women Predict 10 Trends For 2015

When it comes to the issues that women expect to be most concerned about in 2015, 29 percent of the respondents said they are worried about healthcare, followed by racial tension (20 percent) and job security (15 percent).

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CES 2015: 5 Things to Watch for PR Pros

What trends should PR pros keep a close eye on at this year’s CES? How will they affect the industry? Let’s take a look at five things to watch at CES 2015 for professional communicators.

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