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6 Ways PR and Content Marketing Should Collaborate

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities. | MORE »

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5 of the Worst PR Scandals of 2014

Like the annual “Swallows” of Capistrano, each year brings its share of PR crises and scandals, and 2014 was no exception.  | MORE »

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4 Types of People Who Can Help Inform Your Content Marketing Strategy

Content marketing. Brand journalism. Branded content. Call it what you will, but communicators are increasingly on the hook to produce editorial-based content that can help tell their brand’s story and, with any luck, put more fannies in the seats. | MORE »

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To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn

Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills. | MORE »

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Infographic: Anatomy of a Perfect Website Template

In the spirit of learning about how to design an engaging website, here is a fascinating infographic on the anatomy of the perfect website template. | MORE »

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Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world. | MORE »

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4 Ways to Improve CEO Engagement on Social

There are a number of benefits to having your brand’s leaders on social media. Here are some tips on how to do it right. | MORE »

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Instagram Hits 300 Million Monthly Users, Surpasses Twitter

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform. | MORE »

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6 Steps to Tie Social Media to Business Outcomes

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line. | MORE »

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Infographic: How Your Holiday Shopping Habits Show Your Age

Although millennials, generation Xers and baby boomers now work together in the same offices, each group retains distinct traits and behaviors. This infographic details how, when and where each generation shops for the holidays—and how each feels about it. | MORE »

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