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Rebranding Tips for Nonprofit Organizations

Nonprofits may not have the fiduciary responsibilities of for-profit companies. But when it comes to enhancing the visibility of the organization, communicators for nonprofits play just as big a role as their brethren on the for-profit side. | MORE »

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Bracing for When (Not if) Your Brand Has to Apologize

Apologies are a delicate art. Of course, a lot depends on the blowback from the public about what was done or said, and the severity of the crisis. | MORE »

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The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry. | MORE »

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Infographic: How to Improve Your Company’s ‘Call to Action’

Generating earned media is hardly a given, and PR pros are constantly on the hook to find other ways to get fannies in the proverbial seats. | MORE »

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Levi Strauss & Co. CCO Shares Thoughts on Blogging

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand. | MORE »

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Joe Biden Knows How to Use #tbt. Does Your PR Team?

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt. | MORE »

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5 Tips for Effective PR Networking

Here are some tips on how to network effectively to gain clients, establish media contacts and build brand awareness with the public.  | MORE »

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TD Bank Crafts Viral Success with Personalized ATM

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

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4 Tips for Telling Your CSR Story Without Bragging Too Much

The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns. | MORE »

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‘Sharknado 2’ Could Sharpen Your PR Chops

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors. | MORE »

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