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Did CBS Take Low Road by Canceling Rihanna?

Skirting an issue like domestic violence to avoid controversy will send a message that your brand is callous and uncaring. | MORE »

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8 Key Organizational Benefits of Having Social Employees

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE »

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Apple Forces Free U2 Album Onto Your iPhone and iPad

After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band’s new album had been pushed to over 500 million users via the cloud. | MORE »

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4 Ways to Prepare for a Social Media Crisis

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred. | MORE »

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#WhyIStayed Twitter Campaign Backfires on DiGiorno’s Pizza

The Ray Rice story has been sucking up a lot of the media oxygen the last few days. That’s what makes DiGiorno’s Pizza latest Twitter campaign such a head- scratcher.
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5 Keys to Successful Workplace Crisis Communications

Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management. | MORE »

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Amid Product Launch Day, Apple Needs to Change the Narrative

As Apple prepares to roll out some new products the computer giant needs to try and alter the media narrative now taking shape that the company may be losing its mojo. | MORE »

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4 Ways to Know It’s Time to Quit Your PR Job

Some PR executives move to the competition for a better price and more responsibility, while other communicators want to move from the client side to the agency side, or vice versa. And then there are those cases where the job is just not the right fit and you have to move on. | MORE »

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Racist Email Comments Force Atlanta Hawks Owner to Sell Team

As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email. | MORE »

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6 Ways to Be a Successful Workplace Team Player

Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn’t make his/her job easier. | MORE »

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