Water Cooler


avatar

Starting Up PR for a Startup

When working with a startup, you often have to go back to the basics. The client wants exposure, and you have to find ways to help them get it.  | MORE »

Leave a comment

avatar

Ashley Madison Breach: Another Reason Why PR and IT Need to Work Together

PR pros should pay careful attention to the hacking of AshleyMadison.com. | MORE »

Leave a comment

avatar

6 Questions to Ask the Moment Your Organization Enters Crisis Mode

Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away. | MORE »

Leave a comment

avatar

Beme App Taps Into Trend of Raw, Authentic Communications

The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.  | MORE »

Tags: , , | Leave a comment

avatar

This is What a Successful Agency-Client Relationship Looks Like

St. Baldrick’s TODAY Show appearance stems from a long-running relationship between the nonprofit and FleishmanHillard, stretching all the way back to 2007. | MORE »

Leave a comment

avatar

Interactive Media as Prime Content for Communicators

Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.  | MORE »

Tags: , , | Leave a comment

avatar

5 Parts of a Successful Email Pitch

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom. | MORE »

Tags: , , , | Leave a comment

avatar

Twitter’s New Data Dashboard Simplifies Account Security

Twitter’s new dashboard makes finding important security information much easier, and it could help brands and organizations stop potential issues before they start. On Twitter—where trolling, hacks and security breaches are par for the course—every little bit helps. | MORE »

Leave a comment

avatar

3 Things an Expert Media Trainer Needs to Do

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators. | MORE »

Leave a comment

avatar

How to Integrate Communications with Earned Media

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE »

Tags: , , | Comments Off