Water Cooler


avatar

Top 10 SXSW Hashtags PR Pros Should Follow

You’d like to be in Austin for SXSW, but you don’t have to be to keep up with the latest developments. Here’s a short list of hashtags to stay in the loop. | MORE »

Tags: , , , , , | 2 Comments

avatar

Stop Checking Social Media and Read This Article

We asked PR pros the question (on social media, naturally) “How many times per day do you check social media?” and got some anguished responses. | MORE »

2 Comments

avatar

Ellen’s Oscars Selfie Inspires Real-Time CSR

Maybe they’ll make a movie about it. Ellen DeGeneres’ Oscars-night selfie was retweeted more than 3 million times, busting the record previously held by President Obama. At the same time, DeGeneres (and Samsung) may have changed the game when it comes to how brands and organizations distribute charitable donations. | MORE »

2 Comments

avatar

For PR Pros, Bonding With Sales Reps Should Be Top Priority

Traditionally, PR and sales have been like two ships passing in the night. No more. As communicators play a strategic role for their companies and organizations, they must condition themselves to sales cycles, financial objectives and the top and bottom lines. | MORE »

Leave a comment

avatar

Why is #NationalPancakeDay Trending on Twitter?

On Tuesday, IHOP guests will be treated to a free short stack of pancakes in exchange for a suggested donation to charity. | MORE »

1 Comment

avatar

Want a Primer on Rolling Out Something Unpopular? Check Out What reddit Just Did

In a move that reflects its characteristically democratic and humanitarian personality, reddit announced on Friday that it will donate 10% of its 2014 ad revenue to charity. | MORE »

Leave a comment

avatar

4 Tips for Improving Brand Outreach on Google

Here are some methods you can employ to enhance your messaging and grow your audience on Google. | MORE »

Tags: , , , , , | Leave a comment

avatar

What’s Your Brand’s Second-Screen Strategy for the Oscars?

When the red carpet rolls out for this Sunday’s 86th Academy Awards, there will be more ways than ever for fans to experience the biggest night for the film industry. | MORE »

Leave a comment

avatar

4 Common Mistakes PR Pros Make on Twitter

Fully taking advantage of Twitter and using it correctly will undoubtedly improve your performance at work. It’s time for all PR pros to take Twitter seriously. | MORE »

6 Comments

avatar

5 Tips to Using Metrics to Transform Perceptions of PR

Andrew Bowins, who will be presenting a case study on his analytics work at MasterCard at PR News’ April 8 Measurement Conference, offers five tips to help you use metrics to transform the way PR is perceived. | MORE »

1 Comment