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As YouTube reconciles its brand identity, PR pros need to adapt to the constantly changing landscape of the platform.
Nearly three dozen people weigh in on the question, What’s the best career advice you were given?
Rainn Wilson got even with USAirways on Twitter when his connecting flight departed earlier than scheduled.
Great communicators are usually great writers, and great writers create great PR.
You may think you’re in communications, but you’re really in inbox management.
In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.
After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.
The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Jason Collins, if signed to an NBA team in 2013, may see other brands position themselves close to him for a positive, uplifting messaging.
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