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3 Things an Expert Media Trainer Needs to Do

Providing media training to senior managers and C-level executives who think they don’t need it is something of an occupational hazard for professional communicators. | MORE »

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How to Integrate Communications with Earned Media

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media. | MORE »

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6 Questions to Ask to Make Your Blogs More Actionable

The onus is on PR managers to craft blogs that can build awareness, boost visibility and, however circuitously, add to the top and/or bottom lines. | MORE »

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5 Tasks for Effective Communications Leadership

Strong leadership is essential to a goal-oriented, results-driven atmosphere in which the team operates harmoniously. | MORE »

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What Brands Can Expect from the Agencies of the Future

With many companies going to cheaper, smaller firms, or even in some circumstances, their own employee’s creations, what can brands expect from the agencies in the future? | MORE »

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Succession Planning Is Critical After Ellen Pao Resigns as Reddit CEO

For all brands and organizations, Reddit included, succession planning is an unpleasant but necessary fact of life. | MORE »

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4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.  | MORE »

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How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign

Utilizing influencers can make or break a socially focused communications effort. | MORE »

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Building a PR Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships. | MORE »

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How Facebook’s News Feed Updates Will Impact PR

Facebook’s ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they’ve unfollowed. | MORE »

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