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Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company? | MORE »

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3 Assumptions to Avoid When Building Reputation

It’s an occupational hazard for communicators: It takes years to cultivate a solid reputation, but it could vanish virtually overnight with one boneheaded move by the company. One way to mitigate that possibility may be for PR pros to rethink (and reconfigure) reputation management. | MORE »

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Comcast’s Horrific Example of ‘Customer Service’ Prompts an Apology

Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won’t help negative public perception of the brand. | MORE »

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How to Be a Visual Storyteller on YouTube (and Get Found)

Crafting a successful video campaign can be a difficult endeavor that often falls flat. | MORE »

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6 Reasons Why Your Site Is Not Ranking on Search Engines

For all the planning, sometimes SEO strategies don’t work. What can you do when you have done your SEO homework but still aren’t seeing the results you’re looking for? | MORE »

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Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees. | MORE »

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New Twitter Dashboard Designed to Measure and Enhance Engagement

Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.
Twitter on Friday rolled out a new dashboard to measure how your organic tweets are doing. For the first time, companies will be able to see how many times users have viewed and engaged with organic tweets so the analytics can better inform their content marketing strategy.

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Live Your Brand the Way Your Customers Do, Says Brian Solis

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles. | MORE »

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Why Did George Clooney Engage the Daily Mail?

Clooney’s public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win. | MORE »

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5 Tips for Introducing Ethics Into Company Culture

Companies can avoid ethical lapses in judgment by creating a listening culture that takes their audiences into account. | MORE »

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