This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.
Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization.
The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
If you created a campaign that was this widely viewed but also this widely derided, would you be promoted or censured?
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
Katie Paine, Ronn Torossian and others look at PR trends for 2016.
Mistakes were made. More mistakes were made.