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4 Lessons From Tom Brady’s Latest PR Play

On Wednesday, Brady took to Facebook, issuing a 500-word statement responding to allegations that he destroyed potential Deflategate evidence. Let’s take a look at four specific lessons PR pros can learn from his latest reputation management move. | MORE »

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Making the Move from Agency to In-House Communicator

It’s the age-old choice in PR. Do you want to work at an agency or in-house? Here are some thoughts on helping you answer that question. | MORE »

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PR News Survey: Where Does PR Stand on Paid Social Media?

Ahead of PR News’ upcoming Big 4 Social Media Conference, we surveyed the our community with the goal of finding out where PR stands on paid social media. | MORE »

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3 Must-Ask Questions to Land the Right PR Firm

The search for the right agency can be a tedious process, but it doesn’t have to be. It all starts with asking the right questions, even before requesting a proposal.  | MORE »

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Trump’s Personal Brand ‘Crisis’ a Lesson for Communicators

Brands can rebound after a crisis if they are true and authentic to their identity during that crisis. What will happen to Donald Trump’s brand after his presidential campaign ends? | MORE »

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Hacker Gives NY Mag Cosby Cover Unexpected PR Boost

Score another for good ol’ print media—and check the reaffirmation box that you foster what you condemn. | MORE »

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4 Tips for a Successful Social Media Takeover

The change in voice and personality as a result of a takeover has the potential to invigorate longtime fans and newcomers alike.  | MORE »

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How to Effectively Use Visual Storytelling for Your Brand [Infographic]

Science tells us that we absorb information easier when it’s presented visually than when it’s presented in text-heavy formats. At the same time, we’re predisposed to favor linear, coherent stories. When combined, these elemental ideas give visual storytelling its attention-grabbing power. | MORE »

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Which Big Brands Are the Best Strategic Storytellers? [Infographic]

PR News and Nasdaq Media Intelligence launched a poll earlier this month asking the PR News community which of Fortune’s 2015 Most Admired Brands succeeds best at telling humanizing stories that drive positive awareness. | MORE »

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How Facebook’s New Video Tools Will Impact PR

Facebook page owners now have the ability to restrict the audience of videos by age and gender, set expiration dates for videos, label videos based on interest categories and make “secret” videos that are accessible only via a direct URL, among other new features. | MORE »

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