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3 PR Lessons From Jay Z’s Tidal Launch

Jay Z’s media strategy for his Tidal music service provides a veritable clinic for communicators who are looking for ways to make a splash when they announce new products and/or services. | MORE »

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7 Tips for a More Effective Social Media Strategy

As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time. | MORE »

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4 Things Brands Should Know About #BoycottIndiana

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider. | MORE »

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Infographic: How to Get the Attention of March Madness Fans

More than half of U.S. college basketball viewers garden as a hobby, 12% watch CBS’ “The Good Wife” and 18% enjoy scrapbooking.  | MORE »

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5 Reasons Why Periscope and Meerkat Matter to PR Pros

With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.
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Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event? | MORE »

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3 Tips for Managing Zayn-esque Organizational Change

One Direction is a business venture like any other, and its primary challenge is to communicate to its fans—and internally to its remaining members—that the group will remain relevant in the near term in light of this important defection.  | MORE »

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Kraft-Heinz Merger Poses Major PR Challenges

Most any merger will have ripple effects throughout the companies’ communication efforts, but this one should be a real doozy. | MORE »

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4 Things You Need to Know About Your Digital Footprint

We are becoming increasingly defined by our digital reputations, and this trend is only going to continue as more data about us becomes available and searchable. | MORE »

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8 Questions to Ask Before Launching an Email Campaign

There are some subtle and not-so-subtle differences in what is going to make reporters and other stakeholders open up an email message or immediately nuke it. | MORE »

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