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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.  | MORE »

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4 Ways to Prepare for Your PR Job Interview

More preparedness equals fewer things to worry about, which lets your personality shine. | MORE »

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How to Create Clickable Paid Posts on Social

As the big social networks continue to move closer to the pay-to-play model, the lines between PR and advertising are becoming even more blurred. | MORE »

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7 Steps to Creating a Powerful Employee Volunteer Program

Make a more meaningful commitment to CSR with your most valuable resource. | MORE »

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4 Small New Year’s Resolutions for Success in 2016

Check out these four New Year’s resolutions to think about and blend into your daily routine that can keep you on top of the game. | MORE »

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The Best PR Approach for Any Budget

As communications specialists we will always be in a position to add value. The question is: how can our skills add the best value? | MORE »

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How an Agency and Its Client Used Bloggers to Inspire Good Deeds

This agency activated a network of more than 46,000 bloggers to help its client spread the message of doing good with the #DeedADay campaign.  | MORE »

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The Miracle of Interactive Multimedia

The use of multimedia is standard practice in news content. It is the ability to make multimedia interactive and invite people to be a part of the process of discovery. | MORE »

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Green CSR: Don’t Try to Get Away with ‘Greenwashing’

Being environmentally conscious can’t just be a PR stunt. It has to become a way of life for your organization. | MORE »

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Why You Should Avoid Newsjacking the Presidential Election

The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it. | MORE »

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