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Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
With the demand for data scientists high, PR pros must think about how to leverage Big Data.
Jay-Z responded to the criticism through the medium that best suited him and took control of the situation following his trip to Cuba.
With the general economy on the upswing PR pros have reason to be hopeful about the future.
The questions could be a guidepost for PR managers (and job candidates) on how to drive more efficiency for communications.
A new study reveals the true power of videos in reaching audiences through social media. But to realize that power, solid video production values must be adhered to.
What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
Authority and influence continues to move away from business and government and toward experts and peers.
While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.
Thatcher’s strong stances and willingness to incur slings and arrows at the expense of preserving her integrity can provide some guidance for brands.
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